by Sue Horner | May 7, 2024 | The Red Jacket Diaries blog
Welcome to another roundup of links you might have missed from posts I’ve shared on social media! In this edition, you’ll find plenty of writing tips, including some specific to storytelling, and one fascinating story about squirrels. STORYTELLING How to turn numbers...
by Sue Horner | May 23, 2023 | The Red Jacket Diaries blog
When Canadian music legend Gordon Lightfoot died on May 1 at the age of 84, tributes flooded in. They praised his songwriting abilities and ballads that brought Canadian stories to the world. “A songwriter without parallel, his melodies and words were an...
by Sue Horner | Apr 8, 2021 | The Red Jacket Diaries blog
Dense, complicated and potentially boring subjects need explanation, no matter who you’re writing for. That’s often what I’m asked to do, and here’s my “secret” for turning a potentially boring subject into an interesting one: Find the human, because...
by Sue Horner | Oct 8, 2020 | The Red Jacket Diaries blog
One of the things I love about social media is the random way you meet interesting people. I’m not quite sure of the breadcrumb trails that led me to connect on Twitter with Brad Marley, CEO of Yelram Media, but we share an aim to help companies tell their stories...
by Sue Horner | May 1, 2019 | The Red Jacket Diaries blog
My husband and I have never taken a cruise, but somehow we’re on a mailing list that leads to regular promotions for ocean and river adventures. We also get frequent invitations to events where we can get more details. Finally, we accepted one, and set off to learn...
by Sue Horner | Jul 26, 2018 | The Red Jacket Diaries blog
You’ll find some of the best storytellers in the music world. Songwriters use lyrics to create a mood or trigger emotion. They are adept at alliteration, and use rhyme and rhythm to help listeners feel the tale behind the tune. Expressive language gets the point...
by Sue Horner | Jun 16, 2016 | The Red Jacket Diaries blog
A mom out dancing with her son was one of the 49 people killed and 53 injured in the latest senseless shooting in the U.S. That could have been me; maybe that could have been you, or your mother, daughter, sister, wife, aunt, friend. It’s almost irrelevant that...
by Sue Horner | Jun 21, 2008 | The Red Jacket Diaries blog
Stephen King’s books used to be on my reading list. Early in my working career, I read The Shining on the half-hour train from the suburbs into the city. I would get on the train and start reading, and suddenly I would look up, eyes wide and heart pounding, and...
