by Sue Horner | Oct 10, 2009 | The Red Jacket Diaries blog
Time for a reminder to be careful out there, as we look at some of the recent errors spotted in our imperfect published world (because, of course, I am perfect and never make any myself)*: …the pictures of the bloggers…don’t wreak of the standard...
by Sue Horner | Sep 12, 2009 | The Red Jacket Diaries blog
Now, this is expressive writing! Other People’s Love Letters: 150 Letters You Were Never Meant to See (edited by Bill Shapiro), which I commented on recently, has many examples of writing that touches the heart. Here are some that appealed to me: “I love...
by Sue Horner | Aug 13, 2009 | The Red Jacket Diaries blog
Here are more great examples of words eloquently or imaginatively written for the enjoyment of readers: “The files holding the data are as thick as unabridged dictionaries.” – Joshua Wolf Shenk in The Atlantic, “What Makes Us Happy?”...
by Sue Horner | Aug 2, 2009 | The Red Jacket Diaries blog
When interviewing someone for an employee newsletter article, I always ask the meaning of unusual terms, acronyms (a word, like OPEC, formed from the initial letters of other words) and initialisms (a group of initial letters pronounced individually, like CBC). People...
by Sue Horner | Jun 3, 2009 | The Red Jacket Diaries blog
Some great terms, many from BuzzWhack: Menoporsche: Male menopause. Symptoms include a sudden lack of energy, crankiness and the overpowering urge to buy a Porsche. Seagull platform: Generally a break room or common area, where food is left out for employees to eat...
by Sue Horner | May 27, 2009 | The Red Jacket Diaries blog
I just love finding words eloquently or imaginatively written for the enjoyment of readers. No coincidence, such writing also helps readers visualize what you’re explaining. Here are more examples spotted recently, with my fave parts in bold: “An earthquake will...
by Sue Horner | May 11, 2009 | The Red Jacket Diaries blog
The sun is shining and it’s a brand new week. Time for a reminder to be careful out there by looking at some of the recent errors spotted in our imperfect published world: “eek out a living” (eke, although I like the frisson of living on the edge...
by Sue Horner | May 4, 2009 | The Red Jacket Diaries blog
Have you noticed the use of somewhat dated phrases in modern copy? While they are interesting, I wonder if the reader’s eyes just skip right over the words without registering them. Here are a few examples: “Above the fold” when referring to a web...
by Sue Horner | Apr 30, 2009 | The Red Jacket Diaries blog
The search for an alternate way to say “man-hours” and “manhole covers” for an employee newsletter article (how about “work-hours” and “sewer covers”?) got me looking again at the whole issue of gender neutral (or gender fair) language. Some people scoff at even...
by Sue Horner | Apr 9, 2009 | The Red Jacket Diaries blog
(Updated July 31, 2018) If ever there was encouragement to stay away from the overused word “unique” (not to mention “very unique”), here it is. At least 48,095 news releases used it in 2008. (It’s less common in 2018, but don’t kid yourself; it’s still out there.)...
