by Sue Horner | May 15, 2013 | Most popular posts, The Red Jacket Diaries blog
And you thought your in-box was already overflowing. These days, many bloggers suggest people subscribe by email rather than to an RSS feed. Canada Post is encouraging consumers to sign up for epost, to get bills by email rather than snail mail. And businesses see the...
by Sue Horner | May 10, 2013 | The Red Jacket Diaries blog
Time for some Friday fun! Happy Mother’s Day, Mom. Awkward family photos, Mother’s Day style. Of course your Mom encouraged you to spell properly. Here’s a funny way to remember commonly misspelled words, from The Oatmeal. Thanks to Amy Sept for...
by Sue Horner | May 2, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you interested in starting your own business? As companies think about calling all employees back to a physical office, rumour has it that many people are planning to quit. This may be the spark that lights your simmering entrepreneurial passion. After working...
by Sue Horner | Apr 25, 2013 | Most popular posts, The Red Jacket Diaries blog
The easier we make it to read our newsletters and other material, the more people will read, understand and retain. Sometimes copy reviewers – engineers and lawyers spring to mind – will challenge you. They’ll try to turn simple words into stilted, formal...
by Sue Horner | Apr 18, 2013 | Most popular posts, The Red Jacket Diaries blog
I’m not the first to post about Twitter pet peeves, and I won’t be the last. But given that Twitter launched in 2006, it’s about time to get rid of some bad habits. Beyond the basic offenses like having an egg for a profile photo, no bio to speak of...
by Sue Horner | Apr 12, 2013 | The Red Jacket Diaries blog
People have a compelling need to share our information with each other, and we’re finding it easier than ever with social media. That means huge change for business. At a session sponsored by IABC/Golden Horseshoe and IABC/Toronto Westend on April 11, a trio of...
by Sue Horner | Apr 5, 2013 | Most popular posts, The Red Jacket Diaries blog
Some days I look at the topic a client has asked me to write about and think, “How on earth am I going to make this interesting?” You know the topics. They’re necessary, but they aren’t the sexiest. Safety reminders, maybe, or a potentially dry...
by Sue Horner | Mar 28, 2013 | The Red Jacket Diaries blog
Working with the media has changed since the days of PR people sending pitches by fax. Yet what hasn’t changed is the key to getting media coverage – which is likewise key to newsletter effectiveness: relevance to the audience. I don’t have media relations...
by Sue Horner | Mar 14, 2013 | The Red Jacket Diaries blog
Writing speeches is a skill I do not possess. In no universe do I claim such expertise. In fact, my expertise is knowing to call on an expert. My LinkedIn profile suggests that if you need someone to work on newsletters, I’m your gal. Speeches? I know some...
by Sue Horner | Mar 8, 2013 | Most popular posts, The Red Jacket Diaries blog
Consumers don’t have time, and that makes it vitally important for your business to be clear about why they should buy from you. That was one clear message delivered by speaker Marie Wiese of Marketing CoPilot at a meeting of the IABC Professional Independent...
