by Sue Horner | Dec 10, 2015 | The Red Jacket Diaries blog
Researchers say that people’s attention span is a pitiful eight seconds — supposedly less than that of a goldfish. (Do you wonder, as I do, how researchers measure a goldfish’s attention span?) So it’s not surprising that marketers are looking...
![Fun facts about Christmas trees [infographic]](https://getitwrite.ca/wp-content/uploads/et_temp/O-Christmas-tree_infographic-2018-424x1024-182449_424x675.jpg)
by Sue Horner | Dec 3, 2015 | The Red Jacket Diaries blog
My colleague and friend, Deana De Ciccio, is a graphic designer who loves creating infographics. These creative efforts combine words and images to tell an interesting story. In keeping with the upcoming season, we partnered to create this just-for-fun infographic...
by Sue Horner | Nov 25, 2015 | The Red Jacket Diaries blog
If you’re researching home renovations, planning a wedding or looking for recipes, chances are you have a Pinterest account. Big brands also have Pinterest boards, encouraging customers to “engage” with them by pinning photos of their products in use. But...
by Sue Horner | Nov 18, 2015 | The Red Jacket Diaries blog
Address labels may once have been a nice way for a non-profit to say thanks, and encourage a donation. Not any more. I am drowning in labels given me by charities. Even though I do occasionally send cards or notes by snail mail, I will never be able to use all the...
by Sue Horner | Nov 11, 2015 | The Red Jacket Diaries blog
Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in...
by Sue Horner | Nov 4, 2015 | The Red Jacket Diaries blog
If your son is getting married, tradition apparently calls for Mom (or Mom and Dad) to say a few words. But here’s my tip, after Googling “mother of the groom speech” for inspiration: write it yourself. Don’t “Let the pros write it for...
by Sue Horner | Oct 28, 2015 | The Red Jacket Diaries blog
Is your first reaction to something scary to say no? Mine usually is, too. But last year I decided that when my first response to something was “Oh no, that’s not gonna happen,” I was going to say, “Why not?” It was an interesting exercise that led me to accept two...
by Sue Horner | Oct 14, 2015 | The Red Jacket Diaries blog
After more than 20 years running my own business, I’ve encountered a lot of lies (okay, myths) about those of us who live the independent life. Here are 10 of the silliest, oddest, most common wrong impressions about our day: 1. Pants are optional. Seriously?...
by Sue Horner | Oct 7, 2015 | The Red Jacket Diaries blog
Let’s face it; not many people use “whom” anymore. It just seems a little stuffy, doesn’t it? As The Oatmeal has said in a funny piece on who vs. whom, “you could probably go the rest of your life without ever using whom and 99.9% of the...
by Sue Horner | Sep 30, 2015 | The Red Jacket Diaries blog
If you’re a freelance communicator or other entrepreneur, or thinking about becoming one, here’s a great resource. IABC/Toronto’s special interest group, Professional Independent Communicators (PIC), has produced an e-book that pulls together the...
