by Sue Horner | May 8, 2015 | The Red Jacket Diaries blog
Networking is an important part of finding customers. Is the way you introduce yourself helping land those customers? When it comes to getting people’s attention, “You have about as much time as it takes to start your car,” speaker Kevin Smith (aka The Story...
by Sue Horner | Apr 29, 2015 | The Red Jacket Diaries blog
The clever folks at The Bookseller, a British trade magazine, have a way with words and a good sense of humour. Exhibit A: The Oddest Book Title contest. I’ve written before about this funny contest, conceived in 1978 by The Diagram Group’s Bruce Robertson as a...
by Sue Horner | Apr 24, 2015 | The Red Jacket Diaries blog
This time of year, corporate sustainability reports bloom like algae in a lake. These reports show the efforts a company makes to do the right things for the environment and the community. However, the language that describes what they do is often thick with jargon....
by Sue Horner | Apr 20, 2015 | The Red Jacket Diaries blog
Gerry Lewis wants to help you stand out. “Everyone can be a better communicator if we just take it up a notch,” the author of SHINE: Stand Out. Get Noticed. Be Brilliant told a recent gathering of IABC Golden Horseshoe members and friends. Start by...
by Sue Horner | Apr 12, 2015 | The Red Jacket Diaries blog
Anything worth doing is worth doing with WOW. So says online retailer Zappos, which for years has been a name synonymous for great customer service. At least, that’s what I had heard. I hadn’t experienced it myself because Zappos no longer ships to Canada...
by Sue Horner | Apr 6, 2015 | The Red Jacket Diaries blog
A friend has a LinkedIn profile, but beyond listing his title and employer, he has nothing — nothing! — to say what he does and how well he does it. He doesn’t even have a photo. Of course, I’m bugging him about it. “At least get a photo...
by Sue Horner | Mar 25, 2015 | The Red Jacket Diaries blog
How do companies communicate with their employees these days, when so many don’t have a desk or a computer? How do you reach those who work in a mine, in the cab of a delivery van, on the sales floor? Since it’s been a long time since I’ve been in a...
by Sue Horner | Mar 19, 2015 | The Red Jacket Diaries blog
When it comes to a Request for Proposal (RFP), the first question you should ask yourself is this: To bid, or not to bid? At a meeting this week of my local group of independents, the Communicators Connection, presenter Paul Heron pointed out that for small businesses...
by Sue Horner | Mar 10, 2015 | The Red Jacket Diaries blog
If you’re new to freelancing, you probably charge by the hour. However, a better plan for both clients and solopreneurs is to charge by the project, according to panelists at an IABC/Toronto Professional Independent Communicators (PIC) session on pricing. This takes...
by Sue Horner | Mar 3, 2015 | The Red Jacket Diaries blog
(Updated March 8, 2018) The issue is serious — colon cancer — but those of us running/walking to raise money for the cause in February couldn’t resist a little word fun. Thus the Sacramento Undy Run features teams with names like the SemiColons, WHAtch...
