Have you ever noticed this? You’re digging around the web, collecting advice or thoughts on a particular topic. You find interesting content, but when you try to check how current it is, you can’t find the date it was published. Sometimes, you only find a clue to the post’s birth when you scroll down to the comments.
Then you find that the comments, and therefore the post, were made years before.
When this happens, I feel cheated, or misled, maybe even lied to. Why not say upfront, “this was written in [YEAR] but still has value”?
My friend and fellow independent Donna Papacosta does this. She updates and republishes popular content, such as a Canada Day post on Canadian terms like toques and toonies. But she clearly states when the post was originally published and that she has updated it.
In a post for Hubspot, Pamela Vaughan talks about “updating and resurfacing some of your older yet high-performing evergreen posts” to extend the life of your best blog content. So that’s a good reason for recycling old posts. She does suggest that “
Yet some bloggers seem to be hiding the original publication date. One I found says that since 2012, she deliberately removes the date to keep the posts “evergreen” even if she has updated the content. She explains, “This way, Google won’t show a publish date in search results, and Twitter and blog followers won’t feel they’re reading dated material.”
I don’t know. That just doesn’t seem honest to me.
What do you think? Do you feel misled when an older post is disguised as new? Or do you think disguising the date is a legitimate way to share posts readers might have missed? Let me know in the comments.
Image: Lying businessman by “jesadaphorn” and FreeDigitalPhotos.net.