by Sue Horner | Feb 22, 2015 | The Red Jacket Diaries blog
Author Harper Lee’s recently discovered book, Go Set a Watchman, will launch with an e-book and audio book – and two million print copies. Her original 1960 book, To Kill a Mockingbird, still sells more than a million hard copies a year. Clearly, print is not dead....
by Sue Horner | Feb 12, 2015 | The Red Jacket Diaries blog
Wait for it: 230 million LinkedIn users around the world will soon be piling on the publishing bandwagon. LinkedIn says it is “always looking for new ways for members to contribute professional insights.” That means it is allowing members – as well as the...
by Sue Horner | Feb 6, 2015 | The Red Jacket Diaries blog
The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members...
by Sue Horner | Feb 2, 2015 | The Red Jacket Diaries blog
Don’t ask digital marketer Kathryn Lagden what number you should look at in Google analytics. When it comes to your website, it’s all about what YOU want people to do. “Figure out your goal and then you can find out how to measure it,” she told the audience at...
by Sue Horner | Jan 26, 2015 | The Red Jacket Diaries blog
However “old school” you might think them, newsletters remain a powerful tool for keeping in touch with employees, clients, prospects and other important audiences. Sure, call me biased. I love newsletters, both print and electronic. But I am not the only...
by Sue Horner | Jan 23, 2015 | The Red Jacket Diaries blog
Don’t tell me you’ve found a way to “hack” your life, or your morning, or your productivity. The tiresome term appears to spring from the standard dictionary definition of “to alter (a computer program).” It gets a nod as slang for...
by Sue Horner | Jan 14, 2015 | The Red Jacket Diaries blog
(Updated in January 2022) If you have a profile on LinkedIn, you’ve probably noticed that the site regularly points out when your contacts have a work anniversary. Somehow, my own milestone always seems to slide past without comment. So let me say on LinkedIn’s...
by Sue Horner | Jan 6, 2015 | The Red Jacket Diaries blog
People love to create new words, and every year we officially welcome some of the best/most used ones; or maybe, reluctantly let them in the back door. These words generally reflect the “preoccupations” of the year and are thought to have staying power....
by Sue Horner | Dec 31, 2014 | The Red Jacket Diaries blog
Thank you to the people who took the time to read (and sometimes comment) on the Red Jacket Diaries this year! Here are the 10 most-viewed posts in 2014: Polar vortex and other frosty words were newly popular in a cold winter. How dictionaries decide to “let...
by Sue Horner | Dec 21, 2014 | The Red Jacket Diaries blog
You can’t always (ever?) be wildly creative in corporate writing. But you can and should choose words and phrases that are interesting and colourful to help your readers “see” what you mean. I’m always on the lookout for expressive writing, and...
