by Sue Horner | Mar 28, 2013 | The Red Jacket Diaries blog
Working with the media has changed since the days of PR people sending pitches by fax. Yet what hasn’t changed is the key to getting media coverage – which is likewise key to newsletter effectiveness: relevance to the audience. I don’t have media relations...
by Sue Horner | Mar 14, 2013 | The Red Jacket Diaries blog
Writing speeches is a skill I do not possess. In no universe do I claim such expertise. In fact, my expertise is knowing to call on an expert. My LinkedIn profile suggests that if you need someone to work on newsletters, I’m your gal. Speeches? I know some...
by Sue Horner | Mar 8, 2013 | Most popular posts, The Red Jacket Diaries blog
Consumers don’t have time, and that makes it vitally important for your business to be clear about why they should buy from you. That was one clear message delivered by speaker Marie Wiese of Marketing CoPilot at a meeting of the IABC Professional Independent...
by Sue Horner | Feb 27, 2013 | The Red Jacket Diaries blog
The mail this week included a short printed newsletter from a local real estate agent. She always includes a chatty page about family and seasonal activities. It is all very heart-warming and she’s a lovely woman. But! One! short! page! Had 16 exclamation marks!...
by Sue Horner | Feb 21, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you blogging? Technorati’s 2013 Digital Influence Report (the report formerly known as the State of the Blogosphere) suggests you should be. (Sorry, the link is no longer live.) “Blogs are still one of the most influential mediums, ranking high with...
by Sue Horner | Feb 17, 2013 | The Red Jacket Diaries blog
Are you keeping up with social media? You could spend lots of time tinkering or reading up on the latest social media networks. Or you could attend a session with an expert, as I did this weekend. As I say in the summary of Twitter messages below, my friend Donna...
by Sue Horner | Feb 14, 2013 | The Red Jacket Diaries blog
Change is hard. IABC is finding this out in spades these days, ever since the staff firings late last year and the subsequent introduction of many other changes to the organization. But it’s not just that IABC members are resistant to change. At some point, when...
by Sue Horner | Feb 7, 2013 | Most popular posts, The Red Jacket Diaries blog
“Write for impatient users.” If you take nothing else away from the latest study done by web usability expert Jakob Nielsen, that would be it. While Nielsen was specifically looking at how teens navigate online, you could make the case that everyone is...
by Sue Horner | Jan 30, 2013 | Most popular posts, The Red Jacket Diaries blog
The client put my business card on his desk. He had held onto it since 2003, after we had worked together on a safety newsletter. That’s right, since 2003. I was stunned. As a writer, I’m thrilled to be invited to quote on new projects with someone I have...
by Sue Horner | Jan 24, 2013 | The Red Jacket Diaries blog
Six years and 578 posts. Considering my awful track record of journaling (often months between posts!), I guess that’s not too bad. Since starting this blog in 2007, I’ve tried to share things I’ve learned or observed, including experiences with...
