by Sue Horner | Aug 4, 2010 | The Red Jacket Diaries blog
I’m hurrying towards the school, brand new schoolbag over my shoulder; it’s full of freshly sharpened pencils and crisp sheets of blank paper. My heart is pounding. I can hear the bell signalling the start; I’m going to be late. That’s how my first day of kindergarten...
by Sue Horner | Jul 13, 2010 | The Red Jacket Diaries blog
You may recognize this road sign, which I have borrowed from the Ontario Ministry of Transportation’s helpful guide to common and not-so-common road signs. It means there’s a bump or uneven pavement on the road ahead. The yellow “caution”...
by Sue Horner | Jul 6, 2010 | The Red Jacket Diaries blog
Writers spend much of our time agonizing over this word or that word, grammar and punctuation, all in an attempt to turn out a beautiful piece of work. But there’s a special category of writers who use their talents for a different, you might say evil, reason:...
by Sue Horner | Jun 29, 2010 | The Red Jacket Diaries blog
Here are some of the interesting and funny words I’ve run across recently. Most are from Buzzwhack and urbandictionary.com: Academic junk food: College courses with no value other than being an easy way to get an A. Anticipointment: The feeling you get when a...
by Sue Horner | Jun 22, 2010 | The Red Jacket Diaries blog
Ontario and British Columbia are getting a new Harmonized Sales Tax, or HST, on July 1. The HST replaces the Goods & Services Tax that I now charge, so this will affect me. So I signed up about a month ago to receive technical bulletins from the government that...
by Sue Horner | Jun 18, 2010 | The Red Jacket Diaries blog
IABC/Toronto recently treated volunteers to a lovely appreciation event, a buffet dinner aboard the Jubilee Queen, a replica of a Mississippi paddlewheel boat. The weather had been iffy all day, but the sun came out as we lined up to board. Having arrived early, my...
by Sue Horner | Jun 16, 2010 | The Red Jacket Diaries blog
In all the excitement of the IABC 2010 World Conference last week, I forgot to point out the excellent Green Guide put together by IABC/Toronto’s Corporate Social Responsibility committee. The guide is designed to provide “best practices, communications planning...
by Sue Horner | Jun 11, 2010 | The Red Jacket Diaries blog
Yesterday, I promised more highlights of the IABC 2010 World Conference in Toronto. Here are some of the takeaways from individual sessions (check IABC for handouts) in roughly the order experienced: In Strategic Communication Planning, Les Potter, ABC (friend and...
by Sue Horner | Jun 10, 2010 | The Red Jacket Diaries blog
I’m back at my desk, trying to turn my brain back to reality after another terrific IABC World Conference. Once again, I was able to put faces to names of people met online, mostly on Twitter, and reconnect with others met at previous conferences, friends and...
by Sue Horner | Jun 3, 2010 | The Red Jacket Diaries blog
If you’re visiting Toronto, have I got a guide for you. Most visitors to a new city do a bit of shopping. Maybe you pick up a souvenir to take home, or you replace a shirt that has miraculously sprouted a coffee stain, or you need some toiletries. But where do you go?...
