by Sue Horner | Apr 3, 2009 | The Red Jacket Diaries blog
In his Alertbox newsletter discussing how non-profit web sites can attract new donors (you’d think it would go without saying, but obviously not: it’s be clear about what you are trying to achieve, and tell potential donors how you are going to spend the...
by Sue Horner | Mar 31, 2009 | The Red Jacket Diaries blog
This is such a great contest: The Diagram Prize’s Oddest Book Title of the Year. Its 2009 winner is The 2009-2014 World Outlook for 60-miligram Containers of Fromage Frais. I’m sure you are wondering, how could that possibly have beat out Baboon...
by Sue Horner | Mar 30, 2009 | The Red Jacket Diaries blog
Writing in an interesting, funny, thoughtful, expressive way helps your reader (or listener) clearly understand your point. Here are some recent examples I’ve run across: “By yearend, investors of all stripes were bloodied and confused, much as if they...
by Sue Horner | Mar 29, 2009 | The Red Jacket Diaries blog
There is still debate about whether turning out the lights for Earth Hour makes a difference, but I think there’s no question. It’s done an amazing job of showing the power of individuals to make a difference. Nearly 4,000 cities were involved this year,...
by Sue Horner | Mar 27, 2009 | The Red Jacket Diaries blog
Everyone is trying to be like the shiny new toy, Twitter. My Internet service provider, Bell Mail, has launched their new “enhanced” mail service, and it wants me to invite people to join my network and update them on what I’m doing. LinkedIn and...
by Sue Horner | Mar 22, 2009 | The Red Jacket Diaries blog
Car sales representatives have a reputation that’s hard to shake. There are exceptions, of course, but would you generally link them with words like “honest,” “trustworthy” and “working for me”? I didn’t think so. They...
by Sue Horner | Mar 16, 2009 | The Red Jacket Diaries blog
Here’s a rare sight: a television ad that makes you smile, and you don’t even mind when it repeats several times during the show you’re watching. I’m talking about the Discovery Channel’s “I love the world” ad, sometimes known...
by Sue Horner | Mar 13, 2009 | The Red Jacket Diaries blog
Tired of reading/hearing about all the layoffs, bankruptcies and other bad news filling the media these days? Do something! Here’s Michael Katz’s suggestion: spend your way to an economic boost for your own town. Michael is “Chief Penguin” (aka...
by Sue Horner | Mar 12, 2009 | The Red Jacket Diaries blog
Have you noticed that companies seem to be deliberately managing our expectations downwards? I’ve run across this a couple of times lately : When I traded in loyalty points for lift tickets for a recent ski trip, the web site said it would take about two weeks...
by Sue Horner | Mar 9, 2009 | The Red Jacket Diaries blog
Happy birthday to Barbie, who turned 50 today. Talk about a toy with legs! Whether 50 is the new 40 or 50 is the new 30, she sure looks good. And she’s got all kinds of “dream” things — dream bedroom, dream dining room, dream kitchen, dream...
