by Sue Horner | Jan 26, 2009 | The Red Jacket Diaries blog
I’m having lunch later this week with an acquaintance who is considering launching her own business and wants to “pick my brain.” While I don’t claim to know it all, I’ve had my own business for about 18 years, so I must be doing some things right! I’m happy to share...
by Sue Horner | Jan 25, 2009 | The Red Jacket Diaries blog
Akismet has stopped more than 36,000 spam comments from being posted on my site over the two years I’ve been blogging, a milestone reached yesterday. (Happy anniversary to me!) I scan through the “holding pen” every once in a while, and usually the...
by Sue Horner | Jan 22, 2009 | The Red Jacket Diaries blog
Thanks to Donna Papacosta for pointing to these amazing photos of the inauguration of President Obama on Tuesday. Between a client meeting, travel and a deadline, I was only able to watch about 10 minutes of the live coverage and had to catch up with the news...
by Sue Horner | Jan 19, 2009 | The Red Jacket Diaries blog
Big Brother was watching me this weekend, and it kind of creeped me out. OK, so I was being nosy. A neighbour’s house was up for sale, and I was curious to see how much it was listed for. So I went to the real estate company’s site, scrolled through the...
by Sue Horner | Jan 13, 2009 | The Red Jacket Diaries blog
You’d expect a “word of the year” to be something special, wouldn’t you? So it’s somewhat disappointing that the American Dialect Society’s word of the year for 2008 is…drumroll…bailout. Even Grant Barrett, chair of the...
by Sue Horner | Jan 12, 2009 | The Red Jacket Diaries blog
You can’t argue with the Publication Coach, Daphne Grey-Grant, when she encourages writers to use metaphors. “They add interest, colour and power to your writing,” she says. “As readers, we all do better when we can visualize something concrete.” I keep a file...
by Sue Horner | Jan 8, 2009 | The Red Jacket Diaries blog
If all your money was invested in the stock market, you’d be feeling pretty nervous when prices start dropping. That’s why financial advisors suggest you diversify — mix it up between stocks, bonds, guaranteed investment certificates and other products with...
by Sue Horner | Jan 6, 2009 | The Red Jacket Diaries blog
You knew it, and usability expert Jakob Nielsen confirms it: we’re drowning in irrelevant information, squandering an hour or more each day simply dealing with email and other distractions. So if you haven’t picked a new year’s resolution yet,...
by Sue Horner | Jan 1, 2009 | The Red Jacket Diaries blog
Happy new year! Word nerds enjoy this time of year, when various dictionaries and other authorities name top and top 10 words: Merriam-Webster lists bailout as the word of the year for 2008 after it received the highest intensity of lookups on Merriam-Webster Online....
by Sue Horner | Dec 29, 2008 | The Red Jacket Diaries blog
I can’t resist sharing Bill Dyszel’s “freelance national anthem,” about the joys of being a freelance writer. Appropriately enough, it’s sung to Ode to Joy (written by German poet Friedrich Schiller but best known in its musical setting...
