by Sue Horner | Jun 30, 2008 | The Red Jacket Diaries blog
This would all have been relayed as it happened, if only I had brought my laptop. Since I didn’t, the New York highlights continue after the fact, this time related to food and fun: * Tribeca Grill, which is co-owned by actor Robert de Niro. The building itself...
by Sue Horner | Jun 29, 2008 | The Red Jacket Diaries blog
Taking notes during a conference is a great way to remind yourself of the speakers you heard and the insights you gained. Otherwise, I find one presentation tends to blur into another and it’s the standout performance (Seth Godin springs to mind) that you...
by Sue Horner | Jun 28, 2008 | The Red Jacket Diaries blog
The IABC International Conference in New York City was great! I got back Wednesday evening but have been scrambling ever since to catch up – I didn’t bring my laptop and couldn’t log in using my roomie’s (forgot my password). I’m up...
by Sue Horner | Jun 21, 2008 | The Red Jacket Diaries blog
Stephen King’s books used to be on my reading list. Early in my working career, I read The Shining on the half-hour train from the suburbs into the city. I would get on the train and start reading, and suddenly I would look up, eyes wide and heart pounding, and...
by Sue Horner | Jun 20, 2008 | The Red Jacket Diaries blog
Today is Take Your Dog to Work Day, as I learned from the Mental Floss e-newsletter. Launched in 1999, the day celebrates “the great companions dogs make” and encourages adoption from humane societies, animal shelter and breed rescue clubs. We didn’t...
by Sue Horner | Jun 11, 2008 | The Red Jacket Diaries blog
What a great exercise in telling a story and setting a mood, in a tight framework too! I’m talking about the Copyblogger’s Twitter Writing Contest. The goal: Write a story in exactly 140 characters (the length of a post on Twitter, aka a tweet). Not more,...
by Sue Horner | Jun 6, 2008 | The Red Jacket Diaries blog
One of the things I encourage new freelancers to do is get out and network. Established freelancers, too! Working in a home office can be as lonely as it is liberating. Just as you should spend some time every week on marketing your business – yes, even when you are...
by Sue Horner | May 30, 2008 | The Red Jacket Diaries blog
I ran across a couple of words this week (on Word Spy and Buzz Whack) that particularly appealed to me: Staycation. When you spend your vacation at home. (Thanks to high gas prices and a sluggish economy, it’s all many of us can afford.) Also known to those of...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | May 21, 2008 | The Red Jacket Diaries blog
Networking gets a bad rap. Really, if you go about it the right way, you don’t have to break into a cold sweat. Forget the (bad) advice to go in and give out as many business cards as possible and try to come away with work leads. Instead, look on each...
