by Sue Horner | May 28, 2008 | The Red Jacket Diaries blog
A coupon for a free item seems like a good way to market your business, doesn’t it? Maybe not, if the place you turn it in can refuse to honour it. We have such a coupon, expiring May 31, for a free sub at Quizno’s. In our household, the subs are known as...
by Sue Horner | May 26, 2008 | The Red Jacket Diaries blog
As the school year winds down, Son #2 is headed for graduation from high school. While it’s not graduation from university, it is nevertheless a momentous occasion. (Sentimental creature that I am, there will be a tissue or three in my pocket.) So it seemed...
by Sue Horner | May 23, 2008 | The Red Jacket Diaries blog
You’ve often heard the advice, “do what you love and the money will follow.” In the dating world, the equivalent is “do what you love (or even just like) and the love will follow.” At the very least, you’ll have fun, but you may...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | May 21, 2008 | The Red Jacket Diaries blog
Networking gets a bad rap. Really, if you go about it the right way, you don’t have to break into a cold sweat. Forget the (bad) advice to go in and give out as many business cards as possible and try to come away with work leads. Instead, look on each...
by Sue Horner | May 20, 2008 | The Red Jacket Diaries blog
Yesterday marked the birthday of Queen Victoria, who reigned when Canada was born. It’s a classic Canadian holiday, dubbed “May two-four” in a nod to both the date (the Monday closest to May 24) and the ceremonial purchasing and consuming of at least...
by Sue Horner | May 14, 2008 | The Red Jacket Diaries blog
(Updated October 2016) Freelancers sometimes run into clients who question quoted rates and ask for less. Should you give in? Most seasoned professionals will agree that you shouldn’t let yourself be “had” on price. State what you are worth, making...
by Sue Horner | May 13, 2008 | The Red Jacket Diaries blog
With golf season upon us, Golf Town has been busily advertising and I have to say, these ads are good. In one, you see a mom at the wheel of her mini-van, counselling her unseen charges to “stay together” and “don’t cry when we have to...
by Sue Horner | May 12, 2008 | The Red Jacket Diaries blog
The Friday edition of the Toronto Star led into Mother’s Day with several essays about moms. One by Toronto writer Elyse Friedman was particularly funny; it captures the desire to do right by your child and the guilt and fear that you might not be doing so by...
by Sue Horner | May 11, 2008 | The Red Jacket Diaries blog
Happy Mother’s Day to all you moms out there! So far, I’ve received a warm hug from each of my boys, but looks like the card and flowers that are hidden in the garage (spotted when I put something in the green bin) won’t be revealed until my own...
