by Sue Horner | Nov 1, 2007 | The Red Jacket Diaries blog
New Orleans native and crisis communications expert Gerard Braud (pronounced Jared Bro) is torn between being passionate about crisis communications and being angry that so many people aren’t prepared for the most likely of crises. “In a crisis,...
by Sue Horner | Oct 1, 2007 | The Red Jacket Diaries blog
I’ve ranted before about the bad things that happen to good quotes at the hands of executives, so I was pleased to see my sentiments echoed in an article (sorry, I tried to link to it but it may be one of those limited-time-access things) by the impassioned...
by Sue Horner | Aug 2, 2007 | The Red Jacket Diaries blog
My dog is known to police. I found this out from a hanging door tag left by the local Humane Society while I was out. “Please call the officer below re: incident involving ‘Jake’,” it said. Uh oh! While I was away one weekend, Jake had stayed...
by Sue Horner | Aug 1, 2007 | The Red Jacket Diaries blog
No wonder employees find it hard to understand company “leaders” (the new word for managers, apparently). The latest “BigExec-speak” I ran into this week: Action as a verb, as in, “We’ll action those areas.” Ugh. Criticality....
by Sue Horner | Jul 25, 2007 | The Red Jacket Diaries blog
A colleague shared this great term for an affliction common in the corporate world: source remorse editing. That’s when you get a terrific, meaningful, human quote from someone for a corporate use, say a newsletter. During the approval process, your contact sees...
by Sue Horner | May 9, 2007 | The Red Jacket Diaries blog
Last night, after a quick change from capris and bare feet to Little Black Dress and heels, I attended IABC/Toronto’s OVATION awards night in downtown Toronto, “applauding excellence in communications.” I’m pleased to say that I was part of a...
by Sue Horner | Mar 22, 2007 | The Red Jacket Diaries blog
Have you run across this one? “SSEWBA” — it’s short for “someday soon everything will be acronyms.” (It may already be happening in companies you and I know!) I thank Ragan Communications (their now-defunct Grapevine e-newsletter)...
by Sue Horner | Mar 17, 2007 | The Red Jacket Diaries blog
Did you know that there is another “holiday season” approaching? I know this because a weekend flyer from a local grocery store mentions it several times. It was a little puzzling, at first, because it’s March. The only “holiday season”...
by Sue Horner | Mar 12, 2007 | The Red Jacket Diaries blog
Jakob Nielsen’s latest post on usability pointed to an interesting article on cellphone “function fatigue.” The USA Today article reports: “Manufacturers have become so enamored of cool features — including cameras, recording devices and...
by Sue Horner | Feb 23, 2007 | The Red Jacket Diaries blog
Ragan Communications’ free monthly newsletter, Grapevine (“Tips and tactics from the world of corporate communications”), shares a beef of mine this issue. Among the tips in a story called “What do you want from a Web site?” is avoiding my pet peeve: downloadable...
