I’ve ranted before about the bad things that happen to good quotes at the hands of executives, so I was pleased to see my sentiments echoed in an article (sorry, I tried to link to it but it may be one of those limited-time-access things) by the impassioned Steve Crescenzo in the latest Ragan’s Grapevine e-newsletter. In “When is a quote not a quote?,” Steve exclaims:
“Quotes are important! Words need to earn those wiggly marks! A quote should have to fight its way into a story. It needs to add something: perspective, humor, credibility, something. We can’t just slap the wiggly marks around a string of words and call it a quote!”
Unfortunately, that seems to happen all too often. Let’s make a pledge to fight the good fight for real words that say something!