by Sue Horner | Aug 2, 2007 | The Red Jacket Diaries blog
My dog is known to police. I found this out from a hanging door tag left by the local Humane Society while I was out. “Please call the officer below re: incident involving ‘Jake’,” it said. Uh oh! While I was away one weekend, Jake had stayed...
by Sue Horner | Aug 1, 2007 | The Red Jacket Diaries blog
No wonder employees find it hard to understand company “leaders” (the new word for managers, apparently). The latest “BigExec-speak” I ran into this week: Action as a verb, as in, “We’ll action those areas.” Ugh. Criticality....
by Sue Horner | Jul 25, 2007 | The Red Jacket Diaries blog
A colleague shared this great term for an affliction common in the corporate world: source remorse editing. That’s when you get a terrific, meaningful, human quote from someone for a corporate use, say a newsletter. During the approval process, your contact sees...
by Sue Horner | May 9, 2007 | The Red Jacket Diaries blog
Last night, after a quick change from capris and bare feet to Little Black Dress and heels, I attended IABC/Toronto’s OVATION awards night in downtown Toronto, “applauding excellence in communications.” I’m pleased to say that I was part of a...
by Sue Horner | Mar 22, 2007 | The Red Jacket Diaries blog
Have you run across this one? “SSEWBA” — it’s short for “someday soon everything will be acronyms.” (It may already be happening in companies you and I know!) I thank Ragan Communications (their now-defunct Grapevine e-newsletter)...
by Sue Horner | Mar 17, 2007 | The Red Jacket Diaries blog
Did you know that there is another “holiday season” approaching? I know this because a weekend flyer from a local grocery store mentions it several times. It was a little puzzling, at first, because it’s March. The only “holiday season”...
by Sue Horner | Mar 12, 2007 | The Red Jacket Diaries blog
Jakob Nielsen’s latest post on usability pointed to an interesting article on cellphone “function fatigue.” The USA Today article reports: “Manufacturers have become so enamored of cool features — including cameras, recording devices and...
by Sue Horner | Feb 23, 2007 | The Red Jacket Diaries blog
Ragan Communications’ free monthly newsletter, Grapevine (“Tips and tactics from the world of corporate communications”), shares a beef of mine this issue. Among the tips in a story called “What do you want from a Web site?” is avoiding my pet peeve: downloadable...
by Sue Horner | Jan 31, 2007 | The Red Jacket Diaries blog
After puzzling over the name of this blog and doing a search that came up with things like the name of a football team, a colleague confessed he didn’t understand where “Red Jacket Diaries” came from. Here’s the short answer: I’m more introverted than extrovert, so if...
by Sue Horner | Jan 27, 2007 | The Red Jacket Diaries blog
In a post on his new blog More with Les (there, you see? I’m not the only one new to blogging), well-known International Association of Business Communicators (IABC) guru Les Potter, ABC talks about the importance of professional association membership to a...
