by Sue Horner | Jul 26, 2019 | The Red Jacket Diaries blog
Having been on the outside of company employee communication for many years, I’ve recently gone looking for the current “inside” view. The July issue of my newsletter, Wordnerdery, continues a series where I report the results. In this issue, I look at how Chartwell...
by Sue Horner | Jun 20, 2019 | The Red Jacket Diaries blog
Having been on the outside of company employee communication for many years, I’ve recently gone looking for the current “inside” view. The June issue of my newsletter, Wordnerdery, continues a series where I report the results. In this issue, I continue to look at...
by Sue Horner | Jun 13, 2019 | The Red Jacket Diaries blog
When it comes to your workplace communication strategy, don’t expect one channel to rule them all. The best bet for success is an approach that mixes up email, a mobile app, social media, face-to-face, intranet and whatever other channels are available. That was the...
by Sue Horner | May 22, 2019 | The Red Jacket Diaries blog
Having been on the outside of company employee communication for many years, I’ve recently gone looking for the current “inside” view. The May issue of my newsletter, Wordnerdery, starts a series where I report the results, starting with one perspective on...
by Sue Horner | May 9, 2019 | The Red Jacket Diaries blog
With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
by Sue Horner | Nov 22, 2018 | The Red Jacket Diaries blog
A post about looking for a gender-neutral option for man-hours is one of the most-read on this blog, according to the analytics. (Long story short, person-hours is an acceptable substitute; also try work-hours or staff-hours.) Increasingly, people are looking for...
by Sue Horner | Apr 5, 2018 | The Red Jacket Diaries blog
Just the word “video” in email subject lines boosts open rates, Cyrus Mavalwala, ABC, told a group of professional communicators this week. Using video makes it 10 times more likely people will share or comment on your posts. Video increases the chances you’ll end up...
by Sue Horner | Aug 11, 2017 | The Red Jacket Diaries blog
What’s the best practice for sending an internal newsletter – from the CEO, “Internal Communications,” the head of the Communications department or someone else? That was a question that came up this week. I don’t know of any definitive best practices related to who...
by Sue Horner | Jul 20, 2017 | The Red Jacket Diaries blog
Sometimes, it takes longer for people to read your words than you took to write them. I’m talking about the abyss called the “approval process,” which swallows your articles, reports, web copy and other writing that will – eventually – appear in public. This is fresh...
by Sue Horner | Jun 22, 2017 | The Red Jacket Diaries blog
“How many words can you read on a computer screen before you start drifting off or your eyes start burning?” asks journalist, magazine editor and internal communications manager Rachel Ifans. Rachel calls print the best medium for long-form journalism (which you may...
