by Sue Horner | Feb 2, 2012 | Most popular posts, The Red Jacket Diaries blog
Never, never, NEVER auto-post your Twitter comments to LinkedIn. It’s annoying, all those #hashtags and @signs are #messy and #confusing to #people who don’t use #Twitter, and you’ll just cause your network to hide your comments, which effectively hides YOU from...
by Sue Horner | Jan 17, 2012 | The Red Jacket Diaries blog
Do you keep your computer organized? Or do you have files in your email folders, files on the desktop, files on USB keys, files tucked in files hidden in files? Professional organizer Deanne Kelleher has seen it all before, and blames our disorganization for the...
by Sue Horner | Nov 22, 2011 | Most popular posts, The Red Jacket Diaries blog
The internet brings us more information than we’ve ever had, but that’s not the real issue. As Donna Papacosta told the IABC/Toronto Westend group on Nov. 15 — quoting author and speaker Clay Shirky — “It’s not information overload,...
by Sue Horner | Nov 8, 2011 | The Red Jacket Diaries blog
If you aren’t measuring social analytics, you’re just operating on intuition. That’s what Adele McAlear told the group attending a gathering of IABC/Toronto’s Professional Independent Communicators. Adele is Director of Operations for Measurement & Analytics...
by Sue Horner | Oct 14, 2011 | The Red Jacket Diaries blog
Writer Susan Crossman of Crossman Communications went from not having to work hard to needing to drive serious business to her door. With focus, training and active participation in social media, she can now be choosy about clients. She spends about an hour each...
by Sue Horner | Sep 28, 2011 | Most popular posts, The Red Jacket Diaries blog
Pay no attention to the periodic claims that blogging is on its deathbed or that Twitter has taken over. As blogger, podcaster and storyteller Donna Papacosta said in a talk to IABC/Toronto, blogging is an excellent way to get known and get remembered. Blogs used to...
by Sue Horner | Sep 13, 2011 | The Red Jacket Diaries blog
For Tom Kaufman of TK Enterprises, attitude is everything. “Do you want to soar with the eagles, or gobble with the turkeys?” he demanded at meeting of IABC/Toronto’s Professional Independent Communicators. Tom’s topic was “Marketing on a tight budget,” and he...
by Sue Horner | Jun 26, 2011 | The Red Jacket Diaries blog
The badge you see here is the type of identifier that marks IABC World Conference-goers, making it easy to strike up a conversation with people you don’t know. As I mentioned in my last post, that’s one of the benefits of the conference. Here are some of...
by Sue Horner | Jun 19, 2011 | The Red Jacket Diaries blog
“Communicatrix” Colleen Wainwright had a great line in her June newsletter that sums up the value of the 2011 IABC World Conference I just attended in San Diego: “We’re social beings, and to truly learn, grow and stay inspired, we need to get...
by Sue Horner | May 18, 2011 | The Red Jacket Diaries blog
The good news: Everyone wants me these days. The bad news: Everyone wants me these days. Ah, the life of a freelance writer! Between back-to-back deadlines for clients and multiple readings and writings for school, it’s been a struggle to keep up my...
