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Big bears put big numbers in perspective (Wordnerdery)

Big bears put big numbers in perspective (Wordnerdery)

by Sue Horner | Oct 25, 2022 | The Red Jacket Diaries blog

Brown bears are big. I mean, BIG. You probably have to guess at the size, but would you guess “seven times the average American adult”? That’s Chunk, at 1,200 pounds the runner-up in the annual Fat Bear Week, October 5 to 11 this year. The winner, Bear 747 (shown...
A whale of a tale in told in numbers

A whale of a tale in told in numbers

by Sue Horner | Jun 14, 2022 | The Red Jacket Diaries blog

Part of the joy of running your own business is playing hooky on a random weekday. So it was that my husband and I spent a recent day enjoying a visit to Toronto’s Royal Ontario Museum (ROM) followed by a Toronto Blue Jays baseball game. For the second time, the ROM...
Gas tanks, smoke alarms + more pandemic analogies (Wordnerdery)

Gas tanks, smoke alarms + more pandemic analogies (Wordnerdery)

by Sue Horner | May 28, 2022 | The Red Jacket Diaries blog

Safety precautions like a national marshmallow test. The spread of COVID-19 like glitter. Fighting the virus like a game of whack-a-mole. I first shared these and other pandemic analogies at the end of 2020, thinking it would be a one-time thing. Remember thinking it...
Be inspired by a ‘Post-it note’ for the brain + more analogies (Wordnerdery)

Be inspired by a ‘Post-it note’ for the brain + more analogies (Wordnerdery)

by Sue Horner | Feb 28, 2022 | The Red Jacket Diaries blog

“Corporate” writing doesn’t need to be so “corporate.” Employee communications consultant Steve Crescenzo thinks it gets that way when people write for the approver, not the reader. He advises taking the “corporate” out of corporate comms and replacing it with...
‘Spaghetti on a plate’ and more pandemic analogies (Wordnerdery)

‘Spaghetti on a plate’ and more pandemic analogies (Wordnerdery)

by Sue Horner | Sep 24, 2021 | The Red Jacket Diaries blog

Don’t you appreciate when people use creative ways to help you understand something complicated? This is especially welcome as we continue grappling with COVID-19. These days, scientists are explaining how vaccines or preventive measures work, the perfect situation...
Like stepping on Lego and more COVID-19 analogies (Wordnerdery)

Like stepping on Lego and more COVID-19 analogies (Wordnerdery)

by Sue Horner | Apr 23, 2021 | The Red Jacket Diaries blog

Maybe you’ve noticed this about the pandemic, too: People speaking about all things COVID-19 are trying to make them easier to understand. Or, sometimes, they’re trying to make a point about actions that are or are not working. Want to explain how the virus works or...
Marshmallows, glitter + more apt analogies related to COVID-19 (Wordnerdery)

Marshmallows, glitter + more apt analogies related to COVID-19 (Wordnerdery)

by Sue Horner | Dec 21, 2020 | The Red Jacket Diaries blog

For the past few years, my December newsletter has shared some “life is short” moments. I have more – and during these pandemic times, so do many of us  – but I’m shutting the door on this dumpster fire of a year with another look at creative ways people have tried to...
‘Like an eight-lane highway’ and more expressive writing

‘Like an eight-lane highway’ and more expressive writing

by Sue Horner | Oct 21, 2020 | The Red Jacket Diaries blog

Do you want to explain something, make a point or spark that “aha” moment? Reach for what I call expressive writing, which shows rather than tells, often through similes and metaphors. Similes show how two things are alike, using “like” or...
Boring topic? Here are 3 tips to spin your ‘straw’ into gold

Boring topic? Here are 3 tips to spin your ‘straw’ into gold

by Sue Horner | Aug 5, 2020 | The Red Jacket Diaries blog

So, you need to write about something important. The problem is, it’s boring or routine. You know the topics. They’re necessary, but they aren’t the sexiest. Safety reminders, maybe, or a potentially dry explanation of a (zzzz….) process...
Like a pair of ‘90-pound chicken nuggets’ and more expressive writing

Like a pair of ‘90-pound chicken nuggets’ and more expressive writing

by Sue Horner | Jul 31, 2020 | The Red Jacket Diaries blog

Do you want to explain something, make a point or maybe just spark a laugh? Give readers and listeners a shortcut to understanding by reaching for similes, which use “like” or “as” to show how two things are alike. (Metaphors do the same thing...
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