by Sue Horner | Apr 23, 2021 | The Red Jacket Diaries blog
Maybe you’ve noticed this about the pandemic, too: People speaking about all things COVID-19 are trying to make them easier to understand. Or, sometimes, they’re trying to make a point about actions that are or are not working. Want to explain how the virus works or...
by Sue Horner | Dec 21, 2020 | The Red Jacket Diaries blog
For the past few years, my December newsletter has shared some “life is short” moments. I have more – and during these pandemic times, so do many of us – but I’m shutting the door on this dumpster fire of a year with another look at creative ways people have tried to...
by Sue Horner | Oct 21, 2020 | The Red Jacket Diaries blog
Do you want to explain something, make a point or spark that “aha” moment? Reach for what I call expressive writing, which shows rather than tells, often through similes and metaphors. Similes show how two things are alike, using “like” or...
by Sue Horner | Aug 5, 2020 | The Red Jacket Diaries blog
So, you need to write about something important. The problem is, it’s boring or routine. You know the topics. They’re necessary, but they aren’t the sexiest. Safety reminders, maybe, or a potentially dry explanation of a (zzzz….) process...
by Sue Horner | Jul 31, 2020 | The Red Jacket Diaries blog
Do you want to explain something, make a point or maybe just spark a laugh? Give readers and listeners a shortcut to understanding by reaching for similes, which use “like” or “as” to show how two things are alike. (Metaphors do the same thing...
by Sue Horner | May 14, 2020 | The Red Jacket Diaries blog
Simple, powerful, vivid words and analogies. They’re critical if you want people to understand you; even more important if you want to inspire action. Notice what’s happening with the COVID-19 pandemic. Health experts are using simple words to encourage understanding...
by Sue Horner | Apr 22, 2020 | The Red Jacket Diaries blog
We’re all seeing one particular number everywhere these days – two metres (six feet). That’s how far we have to stay away from others to slow down the spread of COVID-19. But how far is that, really? Everyone citing this number quickly realized people need a better...
by Sue Horner | Jan 22, 2020 | The Red Jacket Diaries blog
In a world where skimming and snacking is our default way of operating, vivid images can be an express trip to understanding. Metaphors are magic when you want to explain something complicated, give an idea of size, make a point memorably – or just make someone smile....
by Sue Horner | Aug 15, 2019 | The Red Jacket Diaries blog
Country music has a reputation for sad songs involving drinking, trucks, love gone wrong, and more drinking. While that’s still often the case, today’s stars are often more thoughtful about looking at and learning from past mistakes. They also put on a master class in...
by Sue Horner | Aug 9, 2019 | The Red Jacket Diaries blog
My word-a-day calendar is famous for sharing words that make you go “huh?” True, they are often the “perfect” word for a specific situation (like petrichor, as I’ve talked about before). But they are more likely to set up a roadblock to meaning than open up an...
