by Sue Horner | Sep 7, 2017 | The Red Jacket Diaries blog
(Updated Oct. 12, 2022) The fall is as much a time of new beginnings as New Year’s. If you’re a PR or communication student, your new beginnings probably include building your network and launching your career. You can do both by making the most of your professional...
by Sue Horner | Jun 1, 2017 | The Red Jacket Diaries blog
Who doesn’t want to be recognized for knowing your stuff? For many professions, certification gives you unbiased recognition that you know what you’re doing. Accountants, engineers, Human Resources professionals, financial planners and more have certifications. Now,...
by Sue Horner | May 10, 2017 | The Red Jacket Diaries blog
A classic line in the movie Spaceballs reveals a secret password is 12345. Dark Helmet (Rick Moranis) says, “That’s the stupidest combination I’ve ever heard in my life! That’s the kinda thing an idiot would have on his luggage!” Of course, it is exactly what...
by Sue Horner | Mar 8, 2017 | The Red Jacket Diaries blog
Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to...
by Sue Horner | Jul 6, 2016 | The Red Jacket Diaries blog
When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia...
by Sue Horner | Nov 11, 2015 | The Red Jacket Diaries blog
Hiring a freelancer is a great idea when you need a special skill, your team is stretched too thin, you have a special project or a tight deadline. IABC/Toronto members talked about these reasons why you would outsource work to independents and freelancers and more in...
by Sue Horner | May 8, 2015 | The Red Jacket Diaries blog
Networking is an important part of finding customers. Is the way you introduce yourself helping land those customers? When it comes to getting people’s attention, “You have about as much time as it takes to start your car,” speaker Kevin Smith (aka The Story...
by Sue Horner | Apr 20, 2015 | The Red Jacket Diaries blog
Gerry Lewis wants to help you stand out. “Everyone can be a better communicator if we just take it up a notch,” the author of SHINE: Stand Out. Get Noticed. Be Brilliant told a recent gathering of IABC Golden Horseshoe members and friends. Start by...
by Sue Horner | Feb 6, 2015 | The Red Jacket Diaries blog
The Internet used to be like an elephant; it never forgot. Now, its future is about “fast, temporary pieces of content” (think Snapchat) that are here now and gone soon after. Mitch Joel, one of North America’s leading digital experts, told IABC/Toronto members...
