by Sue Horner | Sep 22, 2019 | The Red Jacket Diaries blog
Last week, IABC members received a short email from the chair of its International Executive Board with the subject line “IABC Leadership Changes.” Within the email are two classic bits of corporate speak: Two people “are no longer with the...
by Sue Horner | May 30, 2019 | The Red Jacket Diaries blog
“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
by Sue Horner | May 9, 2019 | The Red Jacket Diaries blog
With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
by Sue Horner | Apr 10, 2019 | The Red Jacket Diaries blog
Hands up if you volunteer! Hey, good for you – and good for the organization you’re helping. Much of the work in associations, schools and other groups only gets done if volunteers tackle it. In fact, if you find yourself grumbling, “Why doesn’t this group [do...
by Sue Horner | Nov 29, 2018 | The Red Jacket Diaries blog
Communicators have a path to choose, says Dan Tisch, APR, CPRS Fellow and president and CEO of Argyle Public Relationships. Are we going to be tacticians or strategists? At a professional development session hosted by IABC/Toronto and its Professional Independent...
by Sue Horner | Sep 6, 2018 | The Red Jacket Diaries blog
People are interested in launching their own businesses, but a little nervous about it, too. That’s the not-so-surprising conclusion I took away from this week’s panel discussion about starting an independent business. We had a great turnout, lots of information from...
by Sue Horner | Aug 29, 2018 | The Red Jacket Diaries blog
Nearly 28 years still seems an improbable amount of time that I’ve been out on my own. Astonishing, even. But LinkedIn has done the math, and assures me Get It Write has been operating 27 years and eight months. Oh sure, luck played a role – and tremendous support...
by Sue Horner | Jun 28, 2018 | The Red Jacket Diaries blog
Content may be king, but relationships are royalty, according to Dan Tisch, APR, of Argyle Public Relationships. In a talk at IABC/Toronto’s annual general meeting, Dan noted that public relations and communications people should let others focus on churning out...
by Sue Horner | Sep 28, 2017 | The Red Jacket Diaries blog
Search engine optimization (SEO) is a fancy way of describing how to get you or your business in front of search engines like Google. The ideal is that someone searches for your name, of course, but SEO helps if the searcher doesn’t know you or have your name in mind....
by Sue Horner | Sep 14, 2017 | The Red Jacket Diaries blog
(Updated April 30, 2018) If you run a small business, you want to be found for both your company name and the products or services you offer. At a meeting of IABC/Toronto’s Professional Independent Communicators this week, speaker Ray Litvak shared some tips for doing...
