by Sue Horner | Mar 14, 2010 | The Red Jacket Diaries blog
Among the many sports my family watched during the 2010 Vancouver Winter Olympics was one that vividly reminded me to watch out for jargon. I’m talking about curling. I’ve never curled, so I found the unfamiliar lingo quite confusing. The commentators talked about a...
by Sue Horner | Aug 2, 2009 | The Red Jacket Diaries blog
When interviewing someone for an employee newsletter article, I always ask the meaning of unusual terms, acronyms (a word, like OPEC, formed from the initial letters of other words) and initialisms (a group of initial letters pronounced individually, like CBC). People...
by Sue Horner | Apr 9, 2009 | The Red Jacket Diaries blog
(Updated July 31, 2018) If ever there was encouragement to stay away from the overused word “unique” (not to mention “very unique”), here it is. At least 48,095 news releases used it in 2008. (It’s less common in 2018, but don’t kid yourself; it’s still out there.)...
by Sue Horner | Mar 18, 2008 | The Red Jacket Diaries blog
While proofreading a client’s newsletter, I flagged this: A person quoted in an article about the switch of IT support to a call centre in India calls the staff “a well-trained, highly incented and duly rewarded group of employees.” UGH! I understand...
by Sue Horner | Aug 3, 2007 | The Red Jacket Diaries blog
Dan Santow (a senior VP at PR firm Edelman) had a great post on his blog Word Wise about words that people latch onto and use “until their meaning and power dies.” His list of “words that have fallen into the death trap” includes some pet...
