by Sue Horner | Oct 16, 2014 | The Red Jacket Diaries blog
Visitors to your website are either on a mission to find information or they want to be entertained. Either way, it’s your job to make the site welcoming and easy to navigate. “Usability is the term for the art of making a site easy to use,” Andrea...
by Sue Horner | Sep 30, 2014 | The Red Jacket Diaries blog
Your LinkedIn profile can help you be seen as an expert in your field. At a recent meeting of one of my freelancer groups, Communicators Connection, my colleague Carl Friesen suggested paying attention to these areas: Photo: Use a head-and-shoulders professional...
by Sue Horner | Sep 17, 2014 | The Red Jacket Diaries blog
At a session about marketing yourself with social media (described in this post), Donna Papacosta told the group that a great way to share content that engages and attracts your target audience is by using Paper.li. This online newspaper pulls in content from the...
by Sue Horner | Sep 4, 2014 | The Red Jacket Diaries blog
For a switch, here’s a summary of the session I attended last night with IABC/Toronto’s Professional Independent Communicators and Donna Papacosta, created with tweets. (View the link here if the text isn’t visible below.) Be sure to scroll to the...
by Sue Horner | May 28, 2014 | The Red Jacket Diaries blog
For every narrow, geeky subject, Carl Friesen bets there’s a matching geeky publication that wants your content. At a meeting of IABC/Toronto’s Professional Independent Communicators, Carl outlined how to drive reputation through content that shows off your...
by Sue Horner | May 16, 2014 | The Red Jacket Diaries blog
A colleague asked me this week if I knew anyone with a specific expertise. No one person came to mind, so I scrolled through the member lists of a couple of associations. With a somewhat vague idea of what the members did, I had to rely on their brief summary of...
by Sue Horner | Mar 12, 2014 | Most popular posts, The Red Jacket Diaries blog
If you publish an e-newsletter, remember to keep in mind “what’s in it for my reader?” Doing so will help you avoid the mistakes that often cause readers to unsubscribe or ignore your messages. Many of the items on the following list are the “don’ts” listed in the...
by Sue Horner | Sep 25, 2013 | The Red Jacket Diaries blog
The more advertising gets in our face, the more we tune it out. Instead, 70% of us apparently turn to our friends, the people in our networks and our own online research to learn more about a product or service that interests us. What does that mean for those of us...
by Sue Horner | Sep 18, 2013 | Most popular posts, The Red Jacket Diaries blog
(Updated September 11, 2018) Do you want to stand out among the 560+ million people who are members of LinkedIn? Well, sure you do! LinkedIn acts as an online resume, positions you as an expert and opens doors to new contacts and new business. At a meeting of...
by Sue Horner | Sep 11, 2013 | The Red Jacket Diaries blog
Money isn’t everything, as I often remind people who get caught up in who makes how much. But with the idea of growing or strengthening our businesses, a friend and I recently attended a seminar called Wealthy Women Leaders, led by business coach Pat Mussieux....
