by Sue Horner | Oct 1, 2008 | The Red Jacket Diaries blog
Hooray, Canada finally has a National Do Not Call List! Have you registered yet? If you tried and got a “service not available” message, try again in a few minutes. The site seems to get bogged down, no doubt in the huge numbers of people trying to...
by Sue Horner | Sep 22, 2008 | The Red Jacket Diaries blog
Jakob Nielsen’s September 15th Alertbox talks about store locators on web sites, where he says “it must be not only possible to accomplish the task, but also easy and pleasant to do so.” Good advice. I’ve run into sites before where it’s...
by Sue Horner | Sep 18, 2008 | The Red Jacket Diaries blog
Having just edited a client’s news release, I found David Meerman Scott’s recent post on weasel words, gobbledygook, jargon and other baloney quite topical! (Check it out for some awful examples of what not to write.) The release I worked on started out in...
by Sue Horner | Jul 17, 2008 | The Red Jacket Diaries blog
Marketers are going after another supposedly influential group these days: Generation Jones, a term coined by Los Angeles “culture expert” Jonathan Pontell. This is the group within Baby Boomers born between 1954 and 1965. It probably tells you something...
by Sue Horner | Jul 7, 2008 | The Red Jacket Diaries blog
I had an interesting experience that followed up a session at the IABC conference on generational differences in the workplace. Exhibit A. My husband (baby boomer) was looking for the phone number of a local golf course. He turned first to the closest print phone book...
by Sue Horner | Jun 16, 2008 | The Red Jacket Diaries blog
According to an article in Sunday’s Toronto Star, Father’s Day seems “like an afterthought” compared to Mother’s Day. Writer Sara Barmak says, “Despite the concerted efforts of greeting-card makers everywhere, compared with the...
by Sue Horner | May 28, 2008 | The Red Jacket Diaries blog
A coupon for a free item seems like a good way to market your business, doesn’t it? Maybe not, if the place you turn it in can refuse to honour it. We have such a coupon, expiring May 31, for a free sub at Quizno’s. In our household, the subs are known as...
by Sue Horner | May 13, 2008 | The Red Jacket Diaries blog
With golf season upon us, Golf Town has been busily advertising and I have to say, these ads are good. In one, you see a mom at the wheel of her mini-van, counselling her unseen charges to “stay together” and “don’t cry when we have to...
by Sue Horner | Dec 11, 2007 | The Red Jacket Diaries blog
Joanne Thomas Yaccato of the Thomas Yaccato Group is an expert at her job, which she jokes is “whacking marketing managers upside the head about the importance of women.” As she told the group of women at a “power breakfast” I attended, we control 80 per cent of...
by Sue Horner | Oct 22, 2007 | The Red Jacket Diaries blog
“Innerpreneur.” Isn’t that a great term? I ran across it following a trail from the latest MarketingSherpa newsletter to a book called Karma Queens, Geek Gods & Innerpreneurs, by Consumer Eyes marketing firm founder Ron Rentel. The book...
