by Sue Horner | Mar 14, 2013 | The Red Jacket Diaries blog
Writing speeches is a skill I do not possess. In no universe do I claim such expertise. In fact, my expertise is knowing to call on an expert. My LinkedIn profile suggests that if you need someone to work on newsletters, I’m your gal. Speeches? I know some...
by Sue Horner | Jan 14, 2013 | Most popular posts, The Red Jacket Diaries blog
Donna Messer works a room like nobody else. Members and guests of IABC/Toronto’s Professional Independent Communicators (PIC) saw first-hand why Donna is known as the Queen of Networking. If any of us expected a traditional PowerPoint presentation, we quickly found...
by Sue Horner | Sep 13, 2012 | The Red Jacket Diaries blog
“A miserable, soul-sucking experience.” That’s how speaker Steve Slaunwhite described cold calling at a meeting of IABC/Toronto’s Professional Independent Communicators. Sure, calling up complete strangers can be successful, eventually. But this “sales-getting”...
by Sue Horner | Jun 20, 2012 | The Red Jacket Diaries blog
Networking really doesn’t get any easier than at an IABC World Conference. If you’ll be there – especially if you’re a rookie or solo in a unfamiliar city – you might find these tips helpful: You can’t miss that giant badge on your lapel...
by Sue Horner | Mar 29, 2012 | The Red Jacket Diaries blog
Oh, dear. Bad news for someone who loves red jackets for networking and presenting; according to researchers: “Red makes you sexy, dumb, attractive and repellant.” Well, wait a minute. I could live with attractive, and maybe just a little sexy. And...
by Sue Horner | Sep 20, 2011 | The Red Jacket Diaries blog
(Updated January 2021) Whether you run your own independent business or work in a corporate setting, you need to get out and network. Like having a profile on LinkedIn (as I’ve suggested), networking gives you another way of building your connections. And in the...
by Sue Horner | May 24, 2011 | The Red Jacket Diaries blog
The Red Jacket Diaries track my experiences as an independent communicator, where a red “power jacket” is my secret weapon for changing from shy freelance writer to outgoing networker.
by Sue Horner | Mar 4, 2011 | The Red Jacket Diaries blog
There’s an art to using LinkedIn to promote yourself and your business, and social media strategist Jaime Almond told a record crowd of IABC Professional Independent Communicators and guests all about it. First, you might be interested to know that LinkedIn has more...
by Sue Horner | Jan 31, 2011 | The Red Jacket Diaries blog
“You can have it fast, you can have it good, you can have it cheap. Pick any two.” If these are words for independent communicators to live by – reflecting the value of what we do – why do so many of us buckle when a prospective client balks at the price we propose? A...
by Sue Horner | Jan 10, 2011 | The Red Jacket Diaries blog
Are you getting paid what you’re worth? Anyone can appreciate the value and attraction of that concept, but perhaps independent business owners most of all. I attended a networking/professional development event on just that topic, put on by IABC/Toronto’s...
