by Sue Horner | Apr 29, 2010 | The Red Jacket Diaries blog
Are you always the same person, or do you act one way with friends and family, and a different way with clients and colleagues? While on vacation, I was chatting (over a few margaritas) with a few ladies I had just met, and one of the women spoke warmly of her son....
by Sue Horner | Oct 29, 2009 | The Red Jacket Diaries blog
At a hands-on social media event sponsored by Communicators Connection (then called Halton-Peel Communications Association), I joined fellow members Donna Papacosta, Rob Clark and Joan Vinall-Cox in talking about and demonstrating how to use LinkedIn, blogs, audio and...
by Sue Horner | Jan 8, 2009 | The Red Jacket Diaries blog
If all your money was invested in the stock market, you’d be feeling pretty nervous when prices start dropping. That’s why financial advisors suggest you diversify — mix it up between stocks, bonds, guaranteed investment certificates and other products with...
by Sue Horner | Aug 31, 2008 | The Red Jacket Diaries blog
Being a solo communicator can be lonely. Les Potter, ABC, communications guru and visiting instructor at Towson University, once blogged about the loneliness of the solo communicator and the importance of regular social interaction with fellow professionals. He quoted...
by Sue Horner | Jun 6, 2008 | The Red Jacket Diaries blog
One of the things I encourage new freelancers to do is get out and network. Established freelancers, too! Working in a home office can be as lonely as it is liberating. Just as you should spend some time every week on marketing your business, even when you are already...
by Sue Horner | May 21, 2008 | The Red Jacket Diaries blog
Networking gets a bad rap. Really, if you go about it the right way, you don’t have to break into a cold sweat. Forget the (bad) advice to go in and give out as many business cards as possible and try to come away with work leads. Instead, look on each...
by Sue Horner | Oct 21, 2007 | The Red Jacket Diaries blog
Son #2 asked me the other day about networking. He is interested in business and it seems he has been told that networking involves spraying the room with your business card (I’m paraphrasing, but you get the idea!). I’m glad to say he is not only...
by Sue Horner | Jun 2, 2007 | The Red Jacket Diaries blog
Many people are intimidated by the thought of networking. They feel they need a properly rehearsed elevator speech summing up what they do. They expect to sell their company or their business, or maybe the boss expects that to justify paying for the event. Networking...
by Sue Horner | Jan 27, 2007 | The Red Jacket Diaries blog
In a post on his new blog More with Les (there, you see? I’m not the only one new to blogging), well-known International Association of Business Communicators (IABC) guru Les Potter, ABC talks about the importance of professional association membership to a...
