by Sue Horner | Mar 2, 2012 | Most popular posts, The Red Jacket Diaries blog
(Updated in September 2016) A colleague once mentioned that her company had a small print employee newsletter. They published it three times a year, but were thinking of dropping the frequency to twice and increasing the size. My first reaction was dismay. No matter...
by Sue Horner | Feb 19, 2012 | The Red Jacket Diaries blog
Corporate blogs are growing in popularity, but don’t discount newsletters as powerful communications tools. I recently had a little disagreement on just this topic with Jason Falls at Social Media Explorer. Jason wanted to convey the power of a blog and compared...
by Sue Horner | Sep 3, 2011 | The Red Jacket Diaries blog
Are you thinking about producing a newsletter? Great idea! Here are some newsletter points to ponder, over at Advantis Communications.
by Sue Horner | Dec 10, 2010 | The Red Jacket Diaries blog
Maybe it’s the influence of Legal departments, who prefer the blameless “mistakes were made” or “it was decided” to naming names. But corporate writers often have to fight for the active voice — you know, where the subject performs...
by Sue Horner | Dec 2, 2010 | The Red Jacket Diaries blog
While Facebook and Twitter continue to get all the press, email newsletters just keep building their solid reputation. In fact, they are “the Internet’s best tool for supplementing a website,” according to web usability expert Jakob Nielsen:...
by Sue Horner | May 28, 2010 | The Red Jacket Diaries blog
Well, this is exciting — I’m a guest blogger! Find out what I have to say about “inclusive language” in newsletters and other communications over at Advantis Communications. Oh, you know I have an opinion. Do you?
by Sue Horner | May 20, 2010 | The Red Jacket Diaries blog
A client called yesterday in a bit of a panic, wondering if I could revise a news release for her by end of day. This is the kind of thing I often refer to as “pulling a rabbit out of a hat.” I was already juggling a number of projects, but this is a...
by Sue Horner | Mar 17, 2010 | The Red Jacket Diaries blog
I’m working with a new client who wants to introduce a newsletter for his customers, and I thought the discussions we’ve been having might be of interest to other people. So here are just some of the points to ponder if you’re thinking of a...
by Sue Horner | Mar 14, 2010 | The Red Jacket Diaries blog
Among the many sports my family watched during the 2010 Vancouver Winter Olympics was one that vividly reminded me to watch out for jargon. I’m talking about curling. I’ve never curled, so I found the unfamiliar lingo quite confusing. The commentators talked about a...
by Sue Horner | Jan 16, 2010 | The Red Jacket Diaries blog
While cleaning out my files, I came upon a stack of back issues of a four-page print publication I used to write and produce as a volunteer for one of my groups for entrepreneurs. Before recycling the pile, I went through it and kept a copy of each issue, filing them...
