Tag Archives: The independent life

Gini Dietrich has a challenge for indie communicators

  Gini Dietrich knows about the highs and lows of small business, and persisting through them. During a recent webinar, the founder and CEO of PR firm Arment Dietrich walked members of IABC/Toronto’s Professional Independent Communicators through the story of her business, which went from winning awards and achieving 63% growth in 2007, to successive […]

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SEO tips: Feed the beast to land on page one

“Your website is a beast you must constantly feed,” writer and search engine optimization (SEO) specialist Marnie Hughes told a group of entrepreneurs this week. That means constantly updating your site with blog posts, news or other content to help reach your objective: landing on page one of search results. After 10+ years of studying […]

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Get creative! Problem solve with Post-it notes

Post-it notes were flying in last night’s session on creative problem-solving. Trevor McAlpine of Synergetic Management had members of IABC/Toronto’s Professional Independent Communicators covering the Post-its with ideas in a fast-paced session on creativity. The tactic was part of Trevor’s six-step creativity framework for harnessing ideas to solve business challenges: Explore the vision. Ask, What […]

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Can you conquer your inner packrat? I’m trying

I’m a packrat. There. I said it. And it’s true. I hang onto things way too long. Sometimes it’s due to sentimental value (Baby’s first stuffed animal! Photos! Letters from loved ones!), but other times it’s just that I’m busy. I file and forget. I don’t even see the mess after a while. The last […]

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10 years of blogging? Time for a blog post

January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year anniversary), including that I can’t manage more than one post a […]

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Is 2017 the year YOU make the leap?

A woman I met at an event once said, “Omigosh, you have my dream job!” Most days, I think that too. In fact, during a recent conversation about “the best thing that’s ever happened to you,” I realized that launching my business 26 years ago this month is my “best thing.” However, I didn’t wait […]

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3D branding from the inside out

Branding is more than a logo or a tagline; it’s a promise. That’s the basic message of a recent panel discussion on “3D Branding” for IABC/Toronto’s Professional Independent Communicators (PIC). Here’s a brief look at what each speaker said about the three dimensions of branding, particularly for our group’s small businesses: 1. DEFINE You can’t […]

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Boost your small business with this secret weapon

Not everyone realizes the free or low-cost resources and advice available to small businesses at the Halton Region Small Business Centre. Years ago, I visited the centre to do a search on “Get It Write” and register the name for my business. Since then, I’ve been back to renew my registration but haven’t taken advantage […]

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Make the most of a summer slowdown

“Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” — Henry James Whether you are a freelancer or work in a corporate office, you may find that business slows in the summertime. People you need to talk to are on vacation. Projects are postponed. […]

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A seasoned writer can save your bacon

My client’s newsletter deadline was already past, she was scrambling to get it finished, and then WHAM. A story she was counting on looked like it had fallen through. This is a case where the person you hire to help you with some writing is more than her ability to write. The story was meant […]

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