Tag Archives: The independent life

Get creative! Problem solve with Post-it notes

Post-it notes were flying in last night’s session on creative problem-solving. Trevor McAlpine of Synergetic Management had members of IABC/Toronto’s Professional Independent Communicators covering the Post-its with ideas in a fast-paced session on creativity. The tactic was part of Trevor’s six-step creativity framework for harnessing ideas to solve business challenges: Explore the vision. Ask, What […]

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Can you conquer your inner packrat? I’m trying

I’m a packrat. There. I said it. And it’s true. I hang onto things way too long. Sometimes it’s due to sentimental value (Baby’s first stuffed animal! Photos! Letters from loved ones!), but other times it’s just that I’m busy. I file and forget. I don’t even see the mess after a while. The last […]

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10 years of blogging? Time for a blog post

January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year anniversary), including that I can’t manage more than one post a […]

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Is 2017 the year YOU make the leap?

A woman I met at an event once said, “Omigosh, you have my dream job!” Most days, I think that too. In fact, during a recent conversation about “the best thing that’s ever happened to you,” I realized that launching my business 26 years ago this month is my “best thing.” However, I didn’t wait […]

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3D branding from the inside out

Branding is more than a logo or a tagline; it’s a promise. That’s the basic message of a recent panel discussion on “3D Branding” for IABC/Toronto’s Professional Independent Communicators (PIC). Here’s a brief look at what each speaker said about the three dimensions of branding, particularly for our group’s small businesses: 1. DEFINE You can’t […]

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Boost your small business with this secret weapon

Not everyone realizes the free or low-cost resources and advice available to small businesses at the Halton Region Small Business Centre. Years ago, I visited the centre to do a search on “Get It Write” and register the name for my business. Since then, I’ve been back to renew my registration but haven’t taken advantage […]

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Make the most of a summer slowdown

“Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” — Henry James Whether you are a freelancer or work in a corporate office, you may find that business slows in the summertime. People you need to talk to are on vacation. Projects are postponed. […]

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A seasoned writer can save your bacon

My client’s newsletter deadline was already past, she was scrambling to get it finished, and then WHAM. A story she was counting on looked like it had fallen through. This is a case where the person you hire to help you with some writing is more than her ability to write. The story was meant […]

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How to take the leap to the independent life

A young PR professional with about a year of corporate experience under her belt approached me recently to talk about how to develop her career. After our conversation, she said she was inspired “to take tangible steps toward strengthening my visibility and skills for a potential freelance communications career.” Here is some of what we […]

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Hello, service provider? It’s me, desperate seeker

Years ago, writing for a company that shall be nameless prompted me to start each day by updating my voice mail message. Company Xers were the worst at having a generic voice mail message, and I would find out days later that someone I needed to speak with was actually on vacation for two weeks. […]

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