by Sue Horner | Jun 14, 2007 | The Red Jacket Diaries blog
When it comes to writing that you want people to read and understand, simple and familiar is good. Many executives don’t see it that way, though; they want to “utilize” this and “optimize” that until you want to scream. My rule of thumb...
by Sue Horner | Jun 8, 2007 | The Red Jacket Diaries blog
A compliment is a small thing, often casually given, but don’t underestimate the lift it can give the recipient. It’s been a stressful week (which explains the lack of posts), and in such situations a fine remedy is to collapse in a comfy chair with a...
by Sue Horner | Jun 2, 2007 | The Red Jacket Diaries blog
Many people are intimidated by the thought of networking. They feel they need a properly rehearsed elevator speech summing up what they do. They expect to sell their company or their business, or maybe the boss expects that to justify paying for the event. Networking...
by Sue Horner | May 29, 2007 | The Red Jacket Diaries blog
Companies love their acronyms and initialisms. The thinking seems to be, why waste your breath to say the full words when you can abbreviate? Thus I am working on revising an article today that contains three acronyms I had not yet seen. (I keep a list for this client...
by Sue Horner | May 24, 2007 | The Red Jacket Diaries blog
Dave Traynor’s post on customer service on Sunday reminded me of another customer service experience of my own the other day. Son #2 wanted to get his G1 license — that’s what used to be called a learner’s permit, his license to learn how to...
by Sue Horner | May 23, 2007 | The Red Jacket Diaries blog
One of the enjoyable aspects to working in a home office (and there are many!) is the loyal dog snoozing at my feet. He makes sure I get some fresh air at noon so I get back to work with a clear head, and he’s just good company. Of course, there are times when...
by Sue Horner | May 14, 2007 | The Red Jacket Diaries blog
After a recent trip to Las Vegas, I didn’t come home with a suitcase full of money. The good news is I didn’t leave a suitcase full of money behind, either. Here are my tips for having fun in Vegas, whether you gamble or not,: 1. Have a plan. Get a map of...
by Sue Horner | May 9, 2007 | The Red Jacket Diaries blog
Last night, after a quick change from capris and bare feet to Little Black Dress and heels, I attended IABC/Toronto’s OVATION awards night in downtown Toronto, “applauding excellence in communications.” I’m pleased to say that I was part of a...
by Sue Horner | May 4, 2007 | The Red Jacket Diaries blog
Last night at a meeting of IABC independent communicators (AIP), a colleague mentioned the Reuters news item that said: If the typical stay-at-home mother in the United States were paid for her work as a housekeeper, cook and psychologist among other roles, she would...
by Sue Horner | May 1, 2007 | The Red Jacket Diaries blog
MarketingSherpa’s free weekly newsletter led me to the wonderfully named Gobbledygook Manifesto, which was cited as a winner in its 2007 Viral Marketing Hall of Fame. David Meerman Scott calls himself an “online thought leadership strategist” (hmm,...
