MarketingSherpa’s free weekly newsletter led me to the wonderfully named Gobbledygook Manifesto, which was cited as a winner in its 2007 Viral Marketing Hall of Fame.

David Meerman Scott calls himself an “online thought leadership strategist” (hmm, speaking of gobbledygook), and posts the results of a study showing the appalling number of times marketers use fairly meaningless buzzwords like “flexible,” “robust,” “best of breed” and “scalable” in news releases. Having written for tech companies and tried to make sense of buzzword-laden information provided as background for articles, I wasn’t surprised to see they are among the worst offenders.

On his blog, Web ink, Scott has done a smart thing and welcomed MarketingSherpa readers.