by Sue Horner | Aug 6, 2008 | The Red Jacket Diaries blog
Remember when flying used to be glamorous and exciting? You’d look forward to your trip. Flight attendants were cheerful and helpful, and gave out blankets and pillows so you’d be more comfortable. On long flights, you’d get a hot meal chosen from a...
by Sue Horner | Jul 24, 2008 | The Red Jacket Diaries blog
Can you explain to me what on earth I was thinking? When I packed my bags for a visit to Calgary last week, I deliberately put a bottle of wine for my cousin in my carry-on bag, for safekeeping. That’s right. A container with more than 100 ml (3.4 oz) of liquid....
by Sue Horner | Jul 17, 2008 | The Red Jacket Diaries blog
Marketers are going after another supposedly influential group these days: Generation Jones, a term coined by Los Angeles “culture expert” Jonathan Pontell. This is the group within Baby Boomers born between 1954 and 1965. It probably tells you something...
by Sue Horner | Jul 16, 2008 | The Red Jacket Diaries blog
When my elderly neighbour passed away more than a year ago, his daughter took time to mourn. Then she started the task of cleaning up and fixing up, intending to sell the place. It’s a small two-bedroom bungalow, so the likely buyer will be elderly. The...
by Sue Horner | Jun 30, 2008 | The Red Jacket Diaries blog
This would all have been relayed as it happened, if only I had brought my laptop. Since I didn’t, the New York highlights continue after the fact, this time related to food and fun: * Tribeca Grill, which is co-owned by actor Robert de Niro. The building itself...
by Sue Horner | Jun 29, 2008 | The Red Jacket Diaries blog
Taking notes during a conference is a great way to remind yourself of the speakers you heard and the insights you gained. Otherwise, I find one presentation tends to blur into another and it’s the standout performance (Seth Godin springs to mind) that you...
by Sue Horner | Jun 28, 2008 | The Red Jacket Diaries blog
The IABC International Conference in New York City was great! I got back Wednesday evening but have been scrambling ever since to catch up – I didn’t bring my laptop and couldn’t log in using my roomie’s (forgot my password). I’m up...
by Sue Horner | Jun 21, 2008 | The Red Jacket Diaries blog
Stephen King’s books used to be on my reading list. Early in my working career, I read The Shining on the half-hour train from the suburbs into the city. I would get on the train and start reading, and suddenly I would look up, eyes wide and heart pounding, and...
by Sue Horner | Jun 20, 2008 | The Red Jacket Diaries blog
Today is Take Your Dog to Work Day, as I learned from the Mental Floss e-newsletter. Launched in 1999, the day celebrates “the great companions dogs make” and encourages adoption from humane societies, animal shelter and breed rescue clubs. We didn’t...
by Sue Horner | Jun 11, 2008 | The Red Jacket Diaries blog
What a great exercise in telling a story and setting a mood, in a tight framework too! I’m talking about the Copyblogger’s Twitter Writing Contest. The goal: Write a story in exactly 140 characters (the length of a post on Twitter, aka a tweet). Not more,...
