by Sue Horner | Jun 9, 2008 | The Red Jacket Diaries blog
There’s something so appealing about humour, I don’t know why people feel the need to be stuffy. An online posting led me to Woot, an e-store and community that sells “cool stuff cheap.” One look at the job postings shows you this crew has a...
by Sue Horner | Jun 7, 2008 | The Red Jacket Diaries blog
Talk about a deft turn of phrase! Spotted in an interesting article in the Toronto Star called “Patient gets brain surgery – fully awake,” by Joseph Hall: “Glioma, as it is also known, is a whack-a-mole cancer, with tumours that are treated or...
by Sue Horner | Jun 6, 2008 | The Red Jacket Diaries blog
One of the things I encourage new freelancers to do is get out and network. Established freelancers, too! Working in a home office can be as lonely as it is liberating. Just as you should spend some time every week on marketing your business, even when you are already...
by Sue Horner | Jun 3, 2008 | The Red Jacket Diaries blog
If you want people to buy from your web site, make it uncomplicated, will ya? I am so sick of creating new accounts, thinking up a password, entering here and checking off there, only to hit a wall. I’m going to the movies tonight with some gal pals (so you know...
by Sue Horner | May 30, 2008 | The Red Jacket Diaries blog
I ran across a couple of words this week (on Word Spy and Buzz Whack) that particularly appealed to me: Staycation. When you spend your vacation at home. (Thanks to high gas prices and a sluggish economy, it’s all many of us can afford.) Also known to those of...
by Sue Horner | May 28, 2008 | The Red Jacket Diaries blog
A coupon for a free item seems like a good way to market your business, doesn’t it? Maybe not, if the place you turn it in can refuse to honour it. We have such a coupon, expiring May 31, for a free sub at Quizno’s. In our household, the subs are known as...
by Sue Horner | May 26, 2008 | The Red Jacket Diaries blog
As the school year winds down, Son #2 is headed for graduation from high school. While it’s not graduation from university, it is nevertheless a momentous occasion. (Sentimental creature that I am, there will be a tissue or three in my pocket.) So it seemed...
by Sue Horner | May 23, 2008 | The Red Jacket Diaries blog
You’ve often heard the advice, “do what you love and the money will follow.” In the dating world, the equivalent is “do what you love (or even just like) and the love will follow.” At the very least, you’ll have fun, but you may...
by Sue Horner | May 22, 2008 | The Red Jacket Diaries blog
If you are a blogger, consider yourself patted on the back by Anne Holland, Content Director of MarketingSherpa. She encourages bloggers in the May 12 newsletter (see #9) thusly: “Starting a blog is easy. Keeping the blog going for more than a few months is...
by Sue Horner | May 21, 2008 | The Red Jacket Diaries blog
Networking gets a bad rap. Really, if you go about it the right way, you don’t have to break into a cold sweat. Forget the (bad) advice to go in and give out as many business cards as possible and try to come away with work leads. Instead, look on each...
