Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business of blogging: how to make it work.
The part about letting people know who you are, I get. But really; opening your kimono? I’m picturing a flasher, and frankly, I don’t want to know most bloggers that well!
(Here’s the trail of breadcrumbs that led to the article: Judy Gombita to the PR Lawyer to Reuters.)
You do make me laugh, Sue. Agreed that the “open [your] kimono” analogy doesn’t quite cut it.
Slightyl naughty alert: on Sunday night I was pinging some Grammy Awards show impressions to entertain a pal toiling away at his job in Sydney, Australia. In one message I mentioned that Beyonce was wearing some very short-shorts for the tribute segment. My friend (whose observations and humour often convulse me in laughter) quipped back that she did seem to favour postage-sized garments, and obviously hadn’t heard (or taken to heart) Joan Rivers’ advice about “not wearing clothing so short that the world is your gynecologist.”
Just checked if she has a kimono-opening blog. There is one, but no posts (or pics) yet:
http://beyonce-knowles.imeem.com/blogs/
(On a side note, a pal was hired as the publicist for the Canadian launch of Beyonce’s clothing line–it was cool to see her on TV, next to the singer and her family. I did wonder how well Beyonce’s garments would sell in Canada, as they don’t provide much coversage during these snowy, blowy and cold days, eh?)
Love Joan Rivers’ advice! You are right, Beyonce can’t have heard of it (and probably not Joan herself either). Beyonce’s teeny little outfits won’t be flying off the shelves here in the frozen north, unless from the wind!