Does anyone else find this a somewhat odd thing to say? “A successful blog kind of opens the kimono and from a brand point of view lets people know who you are.” This is a quote from Rob Frankel, a Los Angeles-based branding consultant, from an article called Business of blogging: how to make it work.

The part about letting people know who you are, I get. But really; opening your kimono? I’m picturing a flasher, and frankly, I don’t want to know most bloggers that well!

(Here’s the trail of breadcrumbs that led to the article: Judy Gombita to the PR Lawyer to Reuters.)