by Sue Horner | Jun 16, 2010 | The Red Jacket Diaries blog
In all the excitement of the IABC 2010 World Conference last week, I forgot to point out the excellent Green Guide put together by IABC/Toronto’s Corporate Social Responsibility committee. The guide is designed to provide “best practices, communications planning...
by Sue Horner | Jun 11, 2010 | The Red Jacket Diaries blog
Yesterday, I promised more highlights of the IABC 2010 World Conference in Toronto. Here are some of the takeaways from individual sessions (check IABC for handouts) in roughly the order experienced: In Strategic Communication Planning, Les Potter, ABC (friend and...
by Sue Horner | Jun 10, 2010 | The Red Jacket Diaries blog
I’m back at my desk, trying to turn my brain back to reality after another terrific IABC World Conference. Once again, I was able to put faces to names of people met online, mostly on Twitter, and reconnect with others met at previous conferences, friends and...
by Sue Horner | Jun 3, 2010 | The Red Jacket Diaries blog
If you’re visiting Toronto, have I got a guide for you. Most visitors to a new city do a bit of shopping. Maybe you pick up a souvenir to take home, or you replace a shirt that has miraculously sprouted a coffee stain, or you need some toiletries. But where do you go?...
by Sue Horner | Jun 2, 2010 | The Red Jacket Diaries blog
There are few things more intimidating in the photo world than a passport picture. Maybe it’s because you know it’s going to stick with you for at least five years, maybe 10. You know the “neutral” expression you’re supposed to have will actually end up making you...
by Sue Horner | May 28, 2010 | The Red Jacket Diaries blog
Well, this is exciting — I’m a guest blogger! Find out what I have to say about “inclusive language” in newsletters and other communications over at Advantis Communications. Oh, you know I have an opinion. Do you?
by Sue Horner | May 28, 2010 | The Red Jacket Diaries blog
After a couple of days trying to access my client’s e-mail system without success — and with so much on my plate I had no time to deal with their IT support group — I happened to mention the problem to one of my contacts. It turns out the...
by Sue Horner | May 23, 2010 | The Red Jacket Diaries blog
A dog-walking buddy (someone encountered while we were both walking our dogs) recently lost one of her dogs to cancer. Holly was just two, really still a puppy, so my friend thought there was lots of time for treatment. There wasn’t. Holly died within two weeks...
by Sue Horner | May 20, 2010 | The Red Jacket Diaries blog
A client called yesterday in a bit of a panic, wondering if I could revise a news release for her by end of day. This is the kind of thing I often refer to as “pulling a rabbit out of a hat.” I was already juggling a number of projects, but this is a...
by Sue Horner | May 9, 2010 | The Red Jacket Diaries blog
In honour of Mother’s Day, here’s a quote that really speaks to me and sums up the feeling that took me by surprise when my first son was born, and of course continued with son #2: “Making the decision to have a child — it’s momentous. It...
