by Sue Horner | Jul 9, 2012 | The Red Jacket Diaries blog
Here are more of the key points from sessions I attended at the IABC World Conference in Chicago in June: Darin Diehl and Katherine Fletcher: Content marketing in action The session described Sun Life’s creation of a helpful (unbranded) site for consumers called...
by Sue Horner | Jul 3, 2012 | The Red Jacket Diaries blog
Once again, it’s taken almost a week since the IABC World Conference to capture the highlights in a blog post, but here are some of them. Besides having fun playing tourist in a great city, Chicago (that’s Cloud Gate in Millennium Park shown here), I was...
by Sue Horner | Jun 15, 2012 | The Red Jacket Diaries blog
For Father’s Day, a salute to Dads everywhere with some of the pearls of “dad-isms” that have come from the fathers I know: “Life is too short to drink cheap wine.” “She was in the family way…she was in everyone’s...
by Sue Horner | Jun 12, 2012 | Most popular posts, The Red Jacket Diaries blog
There used to be a service that provided “canned” content to be used as filler for employee newsletters. I never understood why. A newsletter is precious real estate. Even an e-newsletter only has so much space available before the reader gets distracted...
by Sue Horner | Jun 1, 2012 | The Red Jacket Diaries blog
Just had a quick look through the spam holding pen (thank goodness for Akismet, defender against comment spam, which has prevented 78,569 messages from getting through!). There, amid the hundreds of links to pharmaceutical products and replica watches and such, were...
by Sue Horner | May 28, 2012 | The Red Jacket Diaries blog
LinkedIn, Twitter, blogs – so many ways to spend time on social media! In case you missed them earlier, these are some of the posts about social media to which readers of this blog most responded. Without limits, you can spend hours trying to keep up with social...
by Sue Horner | May 22, 2012 | The Red Jacket Diaries blog
Despite what some people will tell you, Twitter isn’t a numbers game. Nor is Facebook. Nope, not LinkedIn either. Social media is all about connection and community. Oh, spammers will offer to get you thousands of Twitter followers or Facebook...
by Sue Horner | May 18, 2012 | The Red Jacket Diaries blog
It’s Friday, and it’s the start of a long weekend (at least here in Canada). Seems like the perfect time for some word fun! Is it a piece of IKEA furniture or a type of cheese? An amusing quiz from Mental Floss. Thou wayward rump-fed malt-worm! Have some...
by Sue Horner | May 14, 2012 | The Red Jacket Diaries blog
I seem to have misplaced my blogging mojo again. It started slipping away during a busy few weeks leading up to a week’s vacation. Then, between my writing business, and school, and networking/volunteer activities, and family, the blogging momentum just slipped...
by Sue Horner | May 2, 2012 | The Red Jacket Diaries blog
Working on a client’s employee newsletter has kept my nose to the grindstone for a bit (why hello blog! should I re-introduce myself?). And it also reminded me that the corporate world has much to do to keep employees reading their newsletters. Despite company...
