by Sue Horner | Feb 27, 2013 | The Red Jacket Diaries blog
The mail this week included a short printed newsletter from a local real estate agent. She always includes a chatty page about family and seasonal activities. It is all very heart-warming and she’s a lovely woman. But! One! short! page! Had 16 exclamation marks!...
by Sue Horner | Feb 21, 2013 | Most popular posts, The Red Jacket Diaries blog
Are you blogging? Technorati’s 2013 Digital Influence Report (the report formerly known as the State of the Blogosphere) suggests you should be. (Sorry, the link is no longer live.) “Blogs are still one of the most influential mediums, ranking high with...
by Sue Horner | Feb 17, 2013 | The Red Jacket Diaries blog
Are you keeping up with social media? You could spend lots of time tinkering or reading up on the latest social media networks. Or you could attend a session with an expert, as I did this weekend. As I say in the summary of Twitter messages below, my friend Donna...
by Sue Horner | Feb 14, 2013 | The Red Jacket Diaries blog
Change is hard. IABC is finding this out in spades these days, ever since the staff firings late last year and the subsequent introduction of many other changes to the organization. But it’s not just that IABC members are resistant to change. At some point, when...
by Sue Horner | Feb 7, 2013 | Most popular posts, The Red Jacket Diaries blog
“Write for impatient users.” If you take nothing else away from the latest study done by web usability expert Jakob Nielsen, that would be it. While Nielsen was specifically looking at how teens navigate online, you could make the case that everyone is...
by Sue Horner | Jan 30, 2013 | Most popular posts, The Red Jacket Diaries blog
The client put my business card on his desk. He had held onto it since 2003, after we had worked together on a safety newsletter. That’s right, since 2003. I was stunned. As a writer, I’m thrilled to be invited to quote on new projects with someone I have...
by Sue Horner | Jan 24, 2013 | The Red Jacket Diaries blog
Six years and 578 posts. Considering my awful track record of journaling (often months between posts!), I guess that’s not too bad. Since starting this blog in 2007, I’ve tried to share things I’ve learned or observed, including experiences with...
by Sue Horner | Jan 23, 2013 | Writing samples
(Published in The Mississauga Business Times) When Gail Friedlander launched Images That Suit* in 1984, career success meant wearing dark suits with enormous shoulder pads. Originally a recruiter and career counsellor, Friedlander had seen the effect image had on job...
by Sue Horner | Jan 21, 2013 | Most popular posts, The Red Jacket Diaries blog
Google founders Larry Page and Sergey Brin were going to the Burning Man festival in Nevada in 1998. For fun, they decided to draw a stick figure behind the Google logo, just in case, as “chief Doodler” Dennis Hwang says, “the site crashed and...
by Sue Horner | Jan 14, 2013 | Most popular posts, The Red Jacket Diaries blog
Donna Messer works a room like nobody else. Members and guests of IABC/Toronto’s Professional Independent Communicators (PIC) saw first-hand why Donna is known as the Queen of Networking. If any of us expected a traditional PowerPoint presentation, we quickly found...
