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The best of the Red Jacket Diaries in 2014

The best of the Red Jacket Diaries in 2014

by Sue Horner | Dec 31, 2014 | The Red Jacket Diaries blog

Thank you to the people who took the time to read (and sometimes comment) on the Red Jacket Diaries this year! Here are the 10 most-viewed posts in 2014: Polar vortex and other frosty words were newly popular in a cold winter. How dictionaries decide to “let...
Linguistic cicadas & other expressive writing, in my December newsletter

Linguistic cicadas & other expressive writing, in my December newsletter

by Sue Horner | Dec 21, 2014 | The Red Jacket Diaries blog

You can’t always (ever?) be wildly creative in corporate writing. But you can and should choose words and phrases that are interesting and colourful to help your readers “see” what you mean. I’m always on the lookout for expressive writing, and...
Don’t play ‘bait & switch’ with your links

Don’t play ‘bait & switch’ with your links

by Sue Horner | Dec 17, 2014 | The Red Jacket Diaries blog

Have you had this experience? You’re on a website, intrigued by what looks like great content in a tip sheet or a newsletter. You enter your email address to “get your copy” or maybe just “find out more.” Next thing you know, a...
Today’s in-box lesson on email marketing

Today’s in-box lesson on email marketing

by Sue Horner | Dec 11, 2014 | The Red Jacket Diaries blog

Lessons we can learn from a retailer who is eager to keep in touch with customers by email (in the spirit of the season, I’ll be kind and not say who it is): Make it personal: Today’s message certainly was. “Hello SUE!” it said in the subject...
7 ways to trim and tone flabby writing

7 ways to trim and tone flabby writing

by Sue Horner | Dec 6, 2014 | The Red Jacket Diaries blog

Ready to get that flabby writing in shape? Although most of my time is usually spent writing, I’ve had several proofreading and copy editing jobs lately. These are where I review a document for typos, jargon, wayward punctuation, grammar errors, the passive voice and...
How to choose newsletter content, in November Wordnerdery

How to choose newsletter content, in November Wordnerdery

by Sue Horner | Nov 26, 2014 | The Red Jacket Diaries blog

I love newsletters. Preferably short, with a nugget or two of value each issue. A sense of humour is also welcome. But if you’re just launching one, where do you start? The November issue of my monthly newsletter suggests starting with your strategy and your intended...
Team up with others for growth (and fun!)

Team up with others for growth (and fun!)

by Sue Horner | Nov 20, 2014 | The Red Jacket Diaries blog

Working with other freelancers can help you bid on projects too big for one person. It’s a growth strategy when you can’t fit any more work into your day. And sometimes, it’s simply a way to work with people you enjoy. Here are some tips for...
Past clients aren’t ‘dead,’ they’re just resting

Past clients aren’t ‘dead,’ they’re just resting

by Sue Horner | Nov 16, 2014 | Most popular posts, The Red Jacket Diaries blog

Don’t think of former clients as “dead” clients. They may just be “resting,” as the shopkeeper tried to say in the famous Monty Python parrot skit. If you had a good relationship with past clients once, you may be able to rekindle it or encourage a...
Networking? You (still) need a business card

Networking? You (still) need a business card

by Sue Horner | Nov 5, 2014 | The Red Jacket Diaries blog

Twice in the last two weeks, I ran into people I knew at a networking event. They were networking. Actively seeking work. Meeting new people. Neither one had a business card. Some people think that a printed business card is terribly old school. Yet it’s still...
Easy ways to market your small business on a shoestring

Easy ways to market your small business on a shoestring

by Sue Horner | Oct 29, 2014 | The Red Jacket Diaries blog

How do you market your small business when you have limited marketing bucks? Oakville’s Chamber of Commerce sponsored a panel discussion on the topic for last week’s Small Business Week, to which moderator and entrepreneur Michele Bailey graciously invited...
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