stack of newspapersI love newsletters. Preferably short, with a nugget or two of value each issue. A sense of humour is also welcome. But if you’re just launching one, where do you start?

The November issue of my monthly newsletter suggests starting with your strategy and your intended reader.

Wordnerdery is a quick read about words, effective/expressive writing, newsletters and more. Are you a subscriber yet? If yes, thanks for reading! If not, you can sign up right now. In keeping with Canada’s anti-spam laws, you can easily unsubscribe any time.

Image: Stack of newspapers by “hywards” and