by Sue Horner | Mar 12, 2014 | Most popular posts, The Red Jacket Diaries blog
If you publish an e-newsletter, remember to keep in mind “what’s in it for my reader?” Doing so will help you avoid the mistakes that often cause readers to unsubscribe or ignore your messages. Many of the items on the following list are the “don’ts” listed in the...
by Sue Horner | Mar 6, 2014 | Writing samples
(Published in Niagara Escarpment Views, Spring 2014) A peek over the fence at some of the community gardens taking root along the Niagara Escarpment. Lush green leaves marked the spinach patch beside Chris Hadfield Public School in Milton last year. At least, the...
by Sue Horner | Mar 5, 2014 | The Red Jacket Diaries blog
Sorry for what may be a misleading headline. This post is not the most epic, amazing, etc. one ever; but do you notice how so many people are casually attaching those words to any blog post? A search for “epic blog posts” or “kick-ass blog...
by Sue Horner | Feb 26, 2014 | The Red Jacket Diaries blog
A large flock of crows swooped overhead as I walked the dog one day. Although it was early morning, my brain dimly recalled the official name is a murder of crows, in the obscure naming convention of “collective nouns.” I looked up collective nouns, and...
by Sue Horner | Feb 20, 2014 | Most popular posts, The Red Jacket Diaries blog
Good design and clear, simple writing are two aspects of creating accessible websites that not only meet new Canadian regulations — they’ll also improve your search results. At a meeting of the Halton-Peel Communications Association last week, my colleague...
by Sue Horner | Feb 11, 2014 | The Red Jacket Diaries blog
You’re in a new city, perhaps for a conference or other business. Most of your time is mapped out, but you want to pick up a souvenir or gifts for family back home. Or maybe you forgot to pack the right shoes, or you spilled coffee on your lap. Where do you go?...
by Sue Horner | Feb 5, 2014 | The Red Jacket Diaries blog
Snow is again falling, the story of the winter of 2013-2014 for much of the eastern United States and Canada. It’s barely February, so there is much winter to come. Even skiers can’t be happy about this, when blowing snow creates whiteout conditions for...
by Sue Horner | Jan 29, 2014 | The Red Jacket Diaries blog
Can we talk about guest posts? Plenty of bloggers are because of a piece by Google’s Matt Cutts talking about guest blogging as a link-building strategy. The issue is not so much a guest blogger offering to write a post, which is a legitimate way for an expert...
by Sue Horner | Jan 24, 2014 | The Red Jacket Diaries blog
Has it really been seven years since I started this blog? Hard to believe, for someone who had a hard time updating a journal more than once every couple of months, as I shared in my very first blog post! Since then, I’ve managed to fairly consistently blog once...
by Sue Horner | Jan 21, 2014 | The Red Jacket Diaries blog
Do you work with email distributors? Among my volunteer jobs these days is communication for two groups for independents, IABC’s Professional Independent Communicators and the Communicators Connection (formerly Halton-Peel Communications Association). So I find myself...
