by Sue Horner | May 17, 2018 | The Red Jacket Diaries blog
This American Life. Canadaland. CBC’s Quirks and Quarks. For Immediate Release (FIR). Reply All. WNYC Studios’ Death, Sex & Money. Members and friends of IABC/Toronto’s Professional Independent Communicators called out the podcasts they listen to – are maybe even...
by Sue Horner | May 9, 2018 | The Red Jacket Diaries blog
The funny thing about success is that people usually know what we should do, but fear often holds us back. Here’s what I learned from a discussion with the members of Communicators Connection, who shared secrets to success at a networking event earlier this month:...
by Sue Horner | May 2, 2018 | The Red Jacket Diaries blog
Wayne State University is again trying to draw attention to some of the English language’s “most expressive — yet regrettably neglected — words.” Its annual list shares words it says “deserve to be used more often in conversation and prose.” I love the spirit of...
by Sue Horner | Apr 27, 2018 | The Red Jacket Diaries blog
Can you picture almost 80 million litres? Probably not. It’s a huge number, too big to understand without context. A client wants employees to understand the importance of managing energy like diesel fuel. To make the 80 million litres the company used in 2017 more...
by Sue Horner | Apr 18, 2018 | The Red Jacket Diaries blog
Maybe “The Weed Store” was taken. For years, beer drinkers in Ontario bought their 12-packs and two-fours (24-pack) at an outlet called Brewers Retail. Unofficially, people called it “the beer store,” and The Beer Store it officially became in a 1985 rebranding. Then...
by Sue Horner | Apr 11, 2018 | The Red Jacket Diaries blog
Maybe some people missed the message that Twitter is all about creating and sharing information with people. You know, making a connection. Usually, we tweet about links we find interesting, inspiring, startling or in other ways worth sharing. We pose and answer...
by Sue Horner | Apr 5, 2018 | The Red Jacket Diaries blog
Just the word “video” in email subject lines boosts open rates, Cyrus Mavalwala, ABC, told a group of professional communicators this week. Using video makes it 10 times more likely people will share or comment on your posts. Video increases the chances you’ll end up...
by Sue Horner | Mar 28, 2018 | The Red Jacket Diaries blog
You’ve found a terrific opening to your story or article. Readers are interested and willing to keep reading to find out more. Where do you take them next? The “nut graf” almost always follows the lead (also called a lede) and explains the news value of the story....
by Sue Horner | Mar 21, 2018 | The Red Jacket Diaries blog
Those of us on Facebook freely share our likes and dislikes, thoughts and feelings. We know that someone is listening, but don’t really give it much thought. We may pay a little more attention now that we know a researcher collected and used data from 50 million...
by Sue Horner | Mar 15, 2018 | The Red Jacket Diaries blog
Hey, all you experienced, passionate, strategic professionals out there. If you’re promoting yourself on LinkedIn with those words, you may not be standing out the way you hoped. Apparently, too many of LinkedIn’s more than 546 million users worldwide (as of January...
