by Sue Horner | Apr 11, 2018 | The Red Jacket Diaries blog
Maybe some people missed the message that Twitter is all about creating and sharing information with people. You know, making a connection. Usually, we tweet about links we find interesting, inspiring, startling or in other ways worth sharing. We pose and answer...
by Sue Horner | Apr 5, 2018 | The Red Jacket Diaries blog
Just the word “video” in email subject lines boosts open rates, Cyrus Mavalwala, ABC, told a group of professional communicators this week. Using video makes it 10 times more likely people will share or comment on your posts. Video increases the chances you’ll end up...
by Sue Horner | Mar 28, 2018 | The Red Jacket Diaries blog
You’ve found a terrific opening to your story or article. Readers are interested and willing to keep reading to find out more. Where do you take them next? The “nut graf” almost always follows the lead (also called a lede) and explains the news value of the story....
by Sue Horner | Mar 21, 2018 | The Red Jacket Diaries blog
Those of us on Facebook freely share our likes and dislikes, thoughts and feelings. We know that someone is listening, but don’t really give it much thought. We may pay a little more attention now that we know a researcher collected and used data from 50 million...
by Sue Horner | Mar 15, 2018 | The Red Jacket Diaries blog
Hey, all you experienced, passionate, strategic professionals out there. If you’re promoting yourself on LinkedIn with those words, you may not be standing out the way you hoped. Apparently, too many of LinkedIn’s more than 546 million users worldwide (as of January...
by Sue Horner | Mar 8, 2018 | The Red Jacket Diaries blog
Wordies, rejoice; we’re in the dictionary. Yes, we lovers of words join foodies and groupies in having a dictionary-blessed term that defines us as a collective. As Merriam-Webster.com notes, “Language doesn’t take a vacation, and neither does the dictionary.” Thus...
by Sue Horner | Feb 28, 2018 | The Red Jacket Diaries blog
Gini Dietrich knows about the highs and lows of small business, and persisting through them. During a recent webinar, the founder and CEO of PR firm Arment Dietrich walked members of IABC/Toronto’s Professional Independent Communicators through the story of her...
by Sue Horner | Feb 22, 2018 | The Red Jacket Diaries blog
Never mind the famous thought that people have a shorter attention span than that of a goldfish. (Who measured the goldfish anyway, and how?) People pay attention when they are interested, or when it’s in their best interest. So if you’re producing articles, web copy,...
by Sue Horner | Feb 14, 2018 | The Red Jacket Diaries blog
More than 4.7 million people were asking Google this week if blogging is dead. After quietly celebrating 11 years of blogging in January (I was surprised too), I have to say the question comes up every year. The answer is still no. In fact, Christopher Penn of SHIFT...
by Sue Horner | Feb 7, 2018 | The Red Jacket Diaries blog
Writers and editors love a short, punchy word, especially in headlines. A short word grabs attention while saving precious space. It’s memorable. It gets to the point. Sometimes, though, that word brings something else to mind. I’m guessing that short punchiness is...
