by Sue Horner | Mar 2, 2012 | Most popular posts, Writing samples
(Written for HP Canada employee newsletter) A treasured photo can be a memento of a significant occasion, a record of a birth or marriage, the last connection to a late loved one. For families left homeless after the devastating hurricanes Katrina and Rita in 2005,...
by Sue Horner | Mar 2, 2012 | Writing samples
(Article written for Suncor Energy employee publication) Like the canary in the coal mine signaling air quality, frogs and toads move in when an ecosystem is healthy. “To most people, toads may not be the ‘sexiest’ wildlife species out there,” says Leo Paquin,...
by Sue Horner | Mar 2, 2012 | Most popular posts, The Red Jacket Diaries blog
(Updated in September 2016) A colleague once mentioned that her company had a small print employee newsletter. They published it three times a year, but were thinking of dropping the frequency to twice and increasing the size. My first reaction was dismay. No matter...
by Sue Horner | Feb 27, 2012 | The Red Jacket Diaries blog
The hot topic of conversation at a meeting of the Halton-Peel Communications Association last week was work/life balance. HPCA members are all entrepreneurs who presumably have a little more control over our lives than those in the corporate world, which is key. Yet...
by Sue Horner | Feb 19, 2012 | The Red Jacket Diaries blog
Corporate blogs are growing in popularity, but don’t discount newsletters as powerful communications tools. I recently had a little disagreement on just this topic with Jason Falls at Social Media Explorer. Jason wanted to convey the power of a blog and compared...
by Sue Horner | Feb 9, 2012 | The Red Jacket Diaries blog
(With apologies to the gentlemen named, I submitted this for a class assignment.) Few people are retweeted more often than high-profile Twitter users Chris Brogan and Guy Kawasaki. But which one is more successful? That depends on your measure of success....
by Sue Horner | Feb 2, 2012 | Most popular posts, The Red Jacket Diaries blog
Never, never, NEVER auto-post your Twitter comments to LinkedIn. It’s annoying, all those #hashtags and @signs are #messy and #confusing to #people who don’t use #Twitter, and you’ll just cause your network to hide your comments, which effectively hides YOU from...
by Sue Horner | Jan 24, 2012 | The Red Jacket Diaries blog
Five years, 517 blog posts. That’s nothing compared to the outpourings of prolific writers who crank out posts daily or even multiple times a day. But as someone who had a hard time keeping a regular journal, as noted last year at this time, I marvel at having...
by Sue Horner | Jan 17, 2012 | The Red Jacket Diaries blog
Do you keep your computer organized? Or do you have files in your email folders, files on the desktop, files on USB keys, files tucked in files hidden in files? Professional organizer Deanne Kelleher has seen it all before, and blames our disorganization for the...
by Sue Horner | Jan 12, 2012 | The Red Jacket Diaries blog
Warm weather dreaming as winter sets in reminded me that last year, I spent five days in Cuba on a quick all-inclusive vacation during Son #2’s week off university. Juggling paying work and my own school work, I didn’t have a lot of spare time but figured...
