Indie communicator? Here are 20 things I’ve learned in 20 years
It’s been a busy year, and somehow I just realized that the milestone of 20 years as an independent business communicator and freelance writer passed months ago. To echo a post my friend and fellow indie Donna Papacosta ran about her 26 years in business, here are 20...
Curating content: It’s not just about dinosaur bones!
The internet brings us more information than we’ve ever had, but that’s not the real issue. As Donna Papacosta told the IABC/Toronto Westend group on Nov. 15 — quoting author and speaker Clay Shirky — “It’s not information overload,...
Let’s be discreet about using discrete
Don’t you find that it’s rare to see the word “discrete” used correctly? For some reason, that’s one of the most frequent homonyms (also called homophones) I keep running into lately — referring to one word mistaken for another...
What are you waiting for? Get blogging!
Pay no attention to the periodic claims that blogging is on its deathbed or that Twitter has taken over. As blogger, podcaster and storyteller Donna Papacosta said in a talk to IABC/Toronto, blogging is an excellent way to get known and get remembered. Blogs used to...
Five! Is too many!
Please tell my client that five exclamation points (or exclamation marks, if you prefer) in six sentences is too many. Last week I edited an annual report written by a non-profit group. Knowing the group wanted “donor-centric” copy, I deliberately left...