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Bottom line? Get to the bottom of numbers

Bottom line? Get to the bottom of numbers

by Sue Horner | Jun 27, 2016 | The Red Jacket Diaries blog

How rare is it to be born on February 29, the extra day in a Leap Year? By chance I was travelling on this extra day one year, and found this explanation by journalist Steve Rubenstein in the San Francisco Chronicle: “Being born on Feb. 29 is rare, sort of. The odds...
6 ways writers can shine a spotlight on safety

6 ways writers can shine a spotlight on safety

by Sue Horner | Jun 1, 2016 | The Red Jacket Diaries blog

A campaign described in The New York Times last week got me thinking about how writers can contribute to safety awareness. The article reported that roadway deaths are on the rise, and we need to stop calling the reason accidents. Writer Matt Richtel quotes “safety...
Rhyme and rhythm: Musicians know how to write

Rhyme and rhythm: Musicians know how to write

by Sue Horner | May 22, 2016 | The Red Jacket Diaries blog

If you’re looking for writing inspiration, here’s an idea: Turn up the tunes! Musicians do a masterful job of touching our hearts and souls, and sometimes our funnybones, too. Artists tell stories using many of the more traditional writer’s tools for...
Sigh. Still reason to be cranky about jargon

Sigh. Still reason to be cranky about jargon

by Sue Horner | May 19, 2016 | The Red Jacket Diaries blog

Time to get cranky, again, about jargon and annoying words. Who’s with me? First up are overused words that are quickly becoming jargon: Hacks. I get it, it’s a handy short word, which is useful in headlines. In most cases, it’s thin disguise for...
‘Man-hours’? The hunt for inclusive language continues

‘Man-hours’? The hunt for inclusive language continues

by Sue Horner | May 11, 2016 | The Red Jacket Diaries blog

The phrase stopped me in my tracks. “Man-hours.” I was interviewing a client’s internal expert, a man, talking about a recent maintenance shutdown. When he mentioned how many “man-hours” were involved, I asked if his crew was all men, and he said no, there were a few...
3 ways to spark interest with expressive writing

3 ways to spark interest with expressive writing

by Sue Horner | Apr 24, 2016 | The Red Jacket Diaries blog

Have you ever been urged to “show, don’t tell” in your writing? Then you want to think about expressive writing. For a compelling example of the power of language, take a look at this fascinating piece about earthquakes by journalist Kathryn Schulz in The New Yorker....
Find the heart of your story with these questions

Find the heart of your story with these questions

by Sue Horner | Apr 19, 2016 | The Red Jacket Diaries blog

What I write for employee newsletters and other content often involves explaining dense, complicated and potentially boring subjects. Yet a client once paid me this huge compliment: that among my strengths is the “ability to find the human angle in any...
Ditch the fragments when writing a caption

Ditch the fragments when writing a caption

by Sue Horner | Mar 9, 2016 | The Red Jacket Diaries blog

A photo caption’s job isn’t to tell the whole story all by itself. Ideally, the photo captures attention; the caption adds meaning and leads the reader to the story for more details. Of course, there are plenty of rules about captions (also called cutlines). A...
Wave your grammar nerd flag, it’s National Grammar Day

Wave your grammar nerd flag, it’s National Grammar Day

by Sue Horner | Mar 4, 2016 | The Red Jacket Diaries blog

It’s National Grammar Day! I know, exciting, isn’t it? 🙂 The big day goes back to 2008, when Martha Brockenbrough and the Society for the Promotion of Good Grammar (SPOGG) founded it. SPOGG is “for people appalled by bad grammar in public spaces.” Yup,...
‘Insight as a cat’ + more expressive writing

‘Insight as a cat’ + more expressive writing

by Sue Horner | Feb 18, 2016 | The Red Jacket Diaries blog

Steve Jobs illustrated the value of an iPod by saying it would let you take your whole music library with you in your pocket. That’s the kind of expressive language that gives readers or listeners an “aha!” moment of understanding. The February issue of my...
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