by Sue Horner | Apr 18, 2019 | The Red Jacket Diaries blog
Google made me do it. My website refresh has been in the back of my mind for months. I had a few changes I wanted to make, but nothing seemed urgent and the project fell off my radar. I finally set things in motion after a few reminders about Google’s view of sites...
by Sue Horner | Feb 28, 2019 | The Red Jacket Diaries blog
Every year, people wonder: Is blogging dead? I always wonder this myself when my blogging anniversary comes up in January (12 years and 800+ posts!), and do a search to find out the current thinking. This week, about 74 million went to Google to find out, too. The...
by Sue Horner | Dec 27, 2018 | The Red Jacket Diaries blog
As 2018 comes to a close, I have one last post for the Red Jacket Diaries: The top 10 most popular posts this year, as revealed by Google Analytics. The posts fall into a range of categories. For example, readers seem to appreciate when I summarize interesting events,...
by Sue Horner | Jul 5, 2018 | The Red Jacket Diaries blog
Somewhere along my 11 years of blogging, I started sharing the most-read blog posts part way through the year and at year-end. So now that we’ve already hit mid-year (how is that possible?), here are a half-dozen of them so far in 2018. I’m often inspired to blog...
by Sue Horner | Feb 14, 2018 | The Red Jacket Diaries blog
More than 4.7 million people were asking Google this week if blogging is dead. After quietly celebrating 11 years of blogging in January (I was surprised too), I have to say the question comes up every year. The answer is still no. In fact, Christopher Penn of SHIFT...
by Sue Horner | Dec 27, 2017 | The Red Jacket Diaries blog
As another year comes to a close, I’m looking back at the most-viewed posts on my blog in 2017. Did you miss any of them? As a freelance writer, I often talk about the various aspects of the indie life that I think others may be interested in: Reflecting on marking 26...
by Sue Horner | Nov 16, 2017 | The Red Jacket Diaries blog
Long? Really long? Or short? You’ll find all kinds of advice on the internet about how long you should make your blog post. This is top of mind these days with the results of Orbit Media’s 2017 survey of 1,000+ bloggers, which show: The average blog post is 1,142...
by Sue Horner | Jul 4, 2017 | The Red Jacket Diaries blog
Summer has barely arrived, weather-wise, so how is it possible 2017 is already halfway through? Pause a moment to enjoy the pool, along with a look back at the 10 most-viewed blog posts so far this year: 1. “Eyes and ears still key in the digital age” summarizes a...
by Sue Horner | May 18, 2017 | The Red Jacket Diaries blog
“Your website is a beast you must constantly feed,” writer and search engine optimization (SEO) specialist Marnie Hughes told a group of entrepreneurs this week. That means constantly updating your site with blog posts, news or other content to help reach your...
by Sue Horner | Jan 24, 2017 | The Red Jacket Diaries blog
January is a big month here at Get It Write headquarters. After celebrating 26 years in business earlier in the month, my next milestone is 10 years of blogging. I’ve learned a lot in that time (see nine things I listed at my nine-year anniversary), including that I...
