by Sue Horner | Oct 9, 2008 | The Red Jacket Diaries blog
This spring, I posted about the Diagram Prize for Oddest Book Title of the Year. I recently found out that The Bookseller has crowned the Diagram of Diagrams, bestowing the title of Oddest Book Title among all the winners of the past 30 years. You may be surprised to...
by Sue Horner | Jun 21, 2008 | The Red Jacket Diaries blog
Stephen King’s books used to be on my reading list. Early in my working career, I read The Shining on the half-hour train from the suburbs into the city. I would get on the train and start reading, and suddenly I would look up, eyes wide and heart pounding, and...
by Sue Horner | May 21, 2008 | The Red Jacket Diaries blog
Networking gets a bad rap. Really, if you go about it the right way, you don’t have to break into a cold sweat. Forget the (bad) advice to go in and give out as many business cards as possible and try to come away with work leads. Instead, look on each...
by Sue Horner | Apr 7, 2008 | The Red Jacket Diaries blog
In case you did not see the news, the world’s oddest book title for 2008 is If You Want Closure in Your Relationship, Start With Your Legs. The annual Diagram Prize determines the oddest book title of the year. Established in 1978 by book packagers the Diagram...
by Sue Horner | Mar 26, 2008 | The Red Jacket Diaries blog
Easter was early that year; March 26. I was awake but still in bed when the doorbell rang. It must have been something like 7 a.m., so my parents and I knew something was wrong; we arrived at the door at the same time, throwing on robes. There was a police officer...
by Sue Horner | Feb 28, 2008 | The Red Jacket Diaries blog
It looks like it’s not too late to cast your vote for the world’s oddest book title, which will be awarded the Diagram Prize by The Bookseller, a British trade magazine. The winner will be announced March 28, with the spotter of the winning book receiving...
by Sue Horner | Jan 28, 2008 | The Red Jacket Diaries blog
January 27 was Family Literacy Day, “a national initiative that promotes the importance of reading and learning together as a family.” I celebrated by reading while Son #2 studied for exams today. I’m a big reader so it’s especially important to me that our two sons...
by Sue Horner | Jan 9, 2008 | The Red Jacket Diaries blog
Now THAT’s using your words. Isn’t this a great title for a book? Does this clutter make my butt look fat? by Peter Walsh. Although I expected to book to deal with clutter, the sub-title (“An easy plan for losing weight and living more”)...
by Sue Horner | Aug 2, 2007 | The Red Jacket Diaries blog
My dog is known to police. I found this out from a hanging door tag left by the local Humane Society while I was out. “Please call the officer below re: incident involving ‘Jake’,” it said. Uh oh! While I was away one weekend, Jake had stayed...
by Sue Horner | Jul 24, 2007 | The Red Jacket Diaries blog
The latest Alertbox from Jakob Nielsen refers to Amazon.com’s e-commerce design (more detailed analysis here), saying: “Amazon.com continues with outstanding use of confirmation email to sustain customer relationships and long-term loyalty. A week ago, I...
