by Sue Horner | Aug 5, 2022 | The Red Jacket Diaries blog
When you were a kid, you probably loved birthdays. Cake and presents and being king or queen for the day made you feel special, didn’t they? These days, when you hand over your birth date to marketers, they have a chance to make you feel special, too. Of course,...
by Sue Horner | Jun 20, 2020 | The Red Jacket Diaries blog
My car insurance renewal arrived this week, and in (ahem) an “unprecedented” situation, it was good news for me – it’s less than it was last year. Of course, it should be. The Ontario government has pressured major insurance companies to lower auto rates...
by Sue Horner | Oct 12, 2017 | The Red Jacket Diaries blog
When a company fails to follow up with a customer who is ready to buy, or who has stopped coming back for service, you have to wonder. Is business so great the people running the place don’t care? No, more likely the problem is lack of followup. Customers want help...
by Sue Horner | Aug 31, 2016 | The Red Jacket Diaries blog
Last month, my bank sent me a snail mail letter alerting me to “Important changes” coming to my business account. The brochure got closer to the point: “Effective September 1, 2016, we’re simplifying our Business Banking Plans and making...
by Sue Horner | Aug 12, 2015 | The Red Jacket Diaries blog
My sister-in-law introduced me to the dangerous “robed cult of relaxation” at beautiful Ste. Anne’s Spa in 2012. Getting treatments like hot stone massages or facials, enjoying healthy, delicious meals, staying in comfortable beds in charming...
by Sue Horner | Aug 6, 2015 | The Red Jacket Diaries blog
When you were a kid, you probably loved birthdays. Cake and presents and being king or queen for the day made you feel special, didn’t they? These days, when you hand over your birth date to marketers, they have a chance to make you feel special, too. Of course,...
by Sue Horner | Jun 4, 2015 | The Red Jacket Diaries blog
For years, I stuck with the same car insurance company. I thought being a valued customer – they assured me I was! – would mean saving money. My insurance costs should go down for all kinds of reasons: The Ontario government introduced legislation that is supposed to...
by Sue Horner | Apr 12, 2015 | The Red Jacket Diaries blog
Anything worth doing is worth doing with WOW. So says online retailer Zappos, which for years has been a name synonymous for great customer service. At least, that’s what I had heard. I hadn’t experienced it myself because Zappos no longer ships to Canada...
by Sue Horner | Aug 19, 2013 | The Red Jacket Diaries blog
Experience is an excellent teacher, and lately it seems that many bloggers have learned a ton from the latest movie, or dance craze, or some other passing fancy. I’ve shared my own thoughts about things I learned from: Sesame Street (tell a story to make your...
by Sue Horner | Aug 8, 2013 | The Red Jacket Diaries blog
Give customers a great experience. Don’t screw stuff up. Treat your best customers like insiders. Say thank you. These are just a few of the tips for improving customer loyalty found in a recent Entrepreneur.com post. Being thoughtful with customers isn’t...
