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From writing support to virtual collabs, freelancers are using cool tools

From writing support to virtual collabs, freelancers are using cool tools

by Sue Horner | Dec 4, 2023 | The Red Jacket Diaries blog

Amid the shiny new digital tools discussed at a recent session with IABC/Toronto’s Professional Independent Communicators (PIC) was an old standby: The Canadian Press Caps and Spelling book. I use it often for its Plain Words section, and I wasn’t the only word nerd...
It takes more than a social media post to drive change

It takes more than a social media post to drive change

by Sue Horner | Mar 7, 2023 | The Red Jacket Diaries blog

Communications professionals play an important role in the companies we work for. We’re their eyes and ears. We’re the lens through which they view the world. And we help define and share the strategies that move the company forward. So what are we doing to support...
Magic happens when those ‘big shoes to fill’ turn out to be your size

Magic happens when those ‘big shoes to fill’ turn out to be your size

by Sue Horner | May 7, 2021 | The Red Jacket Diaries blog

Have you ever felt reluctant to take on a role because the previous person left pretty big shoes to fill? That’s how Carolyn Ray felt about taking on the legacy of the late Evelyn Hannon and her JourneyWoman “empire.” Trusting her gut feeling, she did it anyway....
‘Stop the scroll’ with DIY video in just 6 steps

‘Stop the scroll’ with DIY video in just 6 steps

by Sue Horner | Mar 12, 2021 | The Red Jacket Diaries blog

What stops you in your tracks when thumbing through social media? These days, chances are you’ll say “video.” At a webinar for IABC’s Professional Independent Communicators, Vanessa Holding of Arc + Crown Media encouraged PIC members and friends to jump right...
Wordnerdery: 9+ tips to fight imposter syndrome

Wordnerdery: 9+ tips to fight imposter syndrome

by Sue Horner | May 28, 2020 | The Red Jacket Diaries blog

If a pandemic isn’t the time for internal communication professionals to stand up and shine, when will it be? So asked participants – five respected communication professionals – in a recent Staffbase-sponsored webinar about imposter syndrome. Is imposter syndrome...
In the fight for employee attention, mix it up

In the fight for employee attention, mix it up

by Sue Horner | Jun 13, 2019 | The Red Jacket Diaries blog

When it comes to your workplace communication strategy, don’t expect one channel to rule them all. The best bet for success is an approach that mixes up email, a mobile app, social media, face-to-face, intranet and whatever other channels are available. That was the...
Trying to clone yourself? There’s a better way to win business

Trying to clone yourself? There’s a better way to win business

by Sue Horner | May 30, 2019 | The Red Jacket Diaries blog

“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
How to write emails employees will read

How to write emails employees will read

by Sue Horner | May 9, 2019 | The Red Jacket Diaries blog

With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
Find your way by taking the strategic path

Find your way by taking the strategic path

by Sue Horner | Nov 29, 2018 | The Red Jacket Diaries blog

Communicators have a path to choose, says Dan Tisch, APR, CPRS Fellow and president and CEO of Argyle Public Relationships. Are we going to be tacticians or strategists? At a professional development session hosted by IABC/Toronto and its Professional Independent...
Social media is all about being social. Here’s how.

Social media is all about being social. Here’s how.

by Sue Horner | Oct 18, 2018 | The Red Jacket Diaries blog

You know you should be on social media, but you’d rather do anything BUT social media. Good news. Sue Walker says listening, engaging with others and being human is more important than cranking out a daily status update. At a recent lunch & learn session, the...
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