by Sue Horner | Mar 7, 2023 | The Red Jacket Diaries blog
Communications professionals play an important role in the companies we work for. We’re their eyes and ears. We’re the lens through which they view the world. And we help define and share the strategies that move the company forward. So what are we doing to support...
by Sue Horner | May 7, 2021 | The Red Jacket Diaries blog
Have you ever felt reluctant to take on a role because the previous person left pretty big shoes to fill? That’s how Carolyn Ray felt about taking on the legacy of the late Evelyn Hannon and her JourneyWoman “empire.” Trusting her gut feeling, she did it anyway....
by Sue Horner | Mar 12, 2021 | The Red Jacket Diaries blog
What stops you in your tracks when thumbing through social media? These days, chances are you’ll say “video.” At a webinar for IABC’s Professional Independent Communicators, Vanessa Holding of Arc + Crown Media encouraged PIC members and friends to jump right...
by Sue Horner | May 28, 2020 | The Red Jacket Diaries blog
If a pandemic isn’t the time for internal communication professionals to stand up and shine, when will it be? So asked participants – five respected communication professionals – in a recent Staffbase-sponsored webinar about imposter syndrome. Is imposter syndrome...
by Sue Horner | Jun 13, 2019 | The Red Jacket Diaries blog
When it comes to your workplace communication strategy, don’t expect one channel to rule them all. The best bet for success is an approach that mixes up email, a mobile app, social media, face-to-face, intranet and whatever other channels are available. That was the...
by Sue Horner | May 30, 2019 | The Red Jacket Diaries blog
“Solopreneurs” may think we have to clone ourselves to take on more business. We can’t, but that’s the wrong approach anyway. Instead, we should partner with others to create a diverse team with varied skills and experience, which allows us to take on more business...
by Sue Horner | May 9, 2019 | The Red Jacket Diaries blog
With the data from 350 million internal emails in PoliteMail’s 2018 Benchmark Report, Michael DesRochers has a good idea of what encourages employees to read them. Michael is Managing Director of PoliteMail, which helps companies measure and improve email broadcasts...
by Sue Horner | Nov 29, 2018 | The Red Jacket Diaries blog
Communicators have a path to choose, says Dan Tisch, APR, CPRS Fellow and president and CEO of Argyle Public Relationships. Are we going to be tacticians or strategists? At a professional development session hosted by IABC/Toronto and its Professional Independent...
by Sue Horner | Oct 18, 2018 | The Red Jacket Diaries blog
You know you should be on social media, but you’d rather do anything BUT social media. Good news. Sue Walker says listening, engaging with others and being human is more important than cranking out a daily status update. At a recent lunch & learn session, the...
by Sue Horner | Sep 27, 2018 | The Red Jacket Diaries blog
When I first went out on my own, I cold-called my way through a battered copy of The Canadian Writer’s Market. Although the effort eventually resulted in some freelance writing work, the experience was painful, as I recently recounted. The tactic is unlikely to...
