by Sue Horner | May 18, 2017 | The Red Jacket Diaries blog
“Your website is a beast you must constantly feed,” writer and search engine optimization (SEO) specialist Marnie Hughes told a group of entrepreneurs this week. That means constantly updating your site with blog posts, news or other content to help reach your...
by Sue Horner | May 10, 2017 | The Red Jacket Diaries blog
A classic line in the movie Spaceballs reveals a secret password is 12345. Dark Helmet (Rick Moranis) says, “That’s the stupidest combination I’ve ever heard in my life! That’s the kinda thing an idiot would have on his luggage!” Of course, it is exactly what...
by Sue Horner | Apr 6, 2017 | The Red Jacket Diaries blog
Post-it notes were flying in a session on creative problem-solving. Trevor McAlpine of Synergetic Management had members of IABC/Toronto’s Professional Independent Communicators covering the Post-its with ideas in a fast-paced session on creativity. The tactic was...
by Sue Horner | Mar 8, 2017 | The Red Jacket Diaries blog
Whether your organization has five people or 50,000, there is no “silver bullet” that will solve all your communication challenges. And despite the shiny toys of the digital age, panelists at an IABC event on Feb. 28 agreed that old-school listening, talking to...
by Sue Horner | Nov 17, 2016 | The Red Jacket Diaries blog
Branding is more than a logo or a tagline; it’s a promise. That’s the basic message of a recent panel discussion on “3D Branding” for IABC/Toronto’s Professional Independent Communicators (PIC). Here’s a brief look at what each...
by Sue Horner | Nov 2, 2016 | The Red Jacket Diaries blog
Not everyone realizes the free or low-cost resources and advice available to small businesses at the Halton Region Small Business Centre. Years ago, I visited the centre to do a search on “Get It Write” and register the name for my business. Since then, I’ve...
by Sue Horner | Sep 14, 2016 | The Red Jacket Diaries blog
Email marketing is a powerful tool. As proof, digital marketing expert Javed S. Khan shared these statistics at a recent meeting of IABC/Toronto’s Professional Independent Communicators: 91% of people check their email daily 88% regularly check email on their...
by Sue Horner | Jul 14, 2016 | The Red Jacket Diaries blog
“Summer afternoon — summer afternoon; to me those have always been the two most beautiful words in the English language.” — Henry James Whether you are a freelancer or work in a corporate office, you may find that business slows in the summertime. People you...
by Sue Horner | Jul 6, 2016 | The Red Jacket Diaries blog
When technology and big data converge, the results can be revolutionary. Just don’t forget communications. Illustrating that point was one of many stories shared by Julia Oosterman at the “Next Big Thing” session for IABC/Toronto Westend members on June 23. Julia...
by Sue Horner | Jan 21, 2016 | The Red Jacket Diaries blog
My competitors are better than me. I’m not as smart as my colleagues. People won’t want to pay for the services I offer. If you’ve ever found yourself thinking thoughts like this, you’ve been the victim of perceptions you have about yourself...
